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The Key to Effective Feedback Meetings
Dr. Louis Perron - Political Consultant Dr. Louis Perron - Political Consultant
Sunday, June 5, 2022


I have learned a general rule about the effectiveness of feedback meetings whenever I present results of a survey or a focus group to a client: the fewer people in the room, the more productive the meeting will be. The higher up in the hierarchy the client is positioned (when dealing with high-level politicians, leaders of associations, or CEOs for example), the more this is true. At least for the first feedback meeting the correlation is -1.0. After that, it is sometimes useful to have subsequent feedback meetings with a larger audience. And the reason for it is quite obvious: The results of the research and my recommendations based on them might affect egos, budget, or turf wars. Worse, I may have to talk about vulnerabilities of the top candidate. With new clients, I often run into resistance against my request to limit the number of participants, but I try to convince them with the following line: Do you bring your entire family along when you go to see a urologist?

Dr. Louis Perron is an internationally renowned political consultant based in Switzerland. He has won dozens of competitive election and referendum campaigns in various countries. His clients include everything from mayors up to senators, members of cabinet, presidents – and a former Miss Universe.

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Dr. Louis Perron
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