Saturday, April 10, 2021
Crisis management expert and author Edward Segal will discuss his 10 Rs of Crisis Management in a free virtual presentation for the Community Online Academy on Thursday, April 15, 2021 at 1 pm EDT. To register for the event, go to https://lnkd.in/e9i-skh
The advice Segal will share Thursday is based on his new book on crisis management: "Crisis Ahead — 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies", published by Nicholas Brealey. The book was rated one of the best new books to read about crisis management in 2020 and 2021 by Bookauthority.org and also rated by the website as one of the best books on crisis management of all time.
"Crisis Ahead" is filled with instructive case studies of how companies and public figures— such as Amazon, Disney, Apple, and entrepreneur Elon Musk—have prepared for and handled crisis situations. "Crisis Ahead" includes checklists and exercises to help get ready for and react to a crisis, and a customizable crisis management plan.
"The bad news is that it is impossible to prevent every conceivable crisis, emergency, or scandal from striking a company or organization," said Segal. "The good news is that although they can't prevent every possible crisis from occurring, at the very least they can be prepared to confront them. The more they are ready today, the more likely it is that they can come through with flying colors if that scenario becomes a reality tomorrow."
Segal is a highly sought-after speaker and trainer with more than 30 years of experience as a crisis management expert, CEO, public relations consultant, journalist, communications director, and press secretary for members of Congress and political candidates. He has advised more than 500 companies and organizations including Marriott Corporation, Consumer Technology Association, and Ford Motor Company, as well as state and federal agencies including the US Department of the Interior, US Postal Service, and the US Census Bureau.
Segal is now a Leadership Strategy contributor for forbes.com, where he covers crisis-related news, topics, and issues.To learn more about him, visit https://PublicRelations.com or connect with him on Twitter, LinkedIn, and Facebook.
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