Director Ken Sons turns his lens to toys and toy inventors in a new, feature-length documentary film entitled, Toyland. The new film, which promises a never-before-seen look inside the $22 billion dollar toy business, premiered at the 12th Annual Sarasota Film Festival last week with 3 sold-out screenings.

"We had great turn-outs each night and had to turn people away for every screening," the director said. "For the premier we had some big name toy inventors there including John Spinello from the game Operation and Richard Gill who took Pictionary and Trivial Pursuit around the world. It was an incredible debut for the film. We've got interest for Toyland from a distributor in the UK and from film festivals from as far away as Belgium and New Zealand."

Perform a song that sells a million copies and you're awarded a platinum record and the cover of Rolling Stone. Design a toy that sells 300 million copies and you're unknown... until now. In Toyland, Sons introduced us to the people behind the biggest playthings in history, including Betty James (Slinky), Eddy Goldfarb (False Chattering Teeth), Burt Meyer (Lite Brite and Mouse Trap), Reyn Guyer (Twister and Nerf), and more. Beside legends like Betty, Eddy, Burt and Reyn, you'll meet toy design students at Otis College of Art & Design, and seasoned toy veterans at Big Monster Toys, the largest and most prolific toy design firm in the world.

Throughout the film, Sons playfully follows the ups and downs of Sarasota game designer, Tim Walsh as he try to take his own invention to market. From paper to prototype, we follow Walsh along his winding road to New York City's Toy Fair, one of the largest trade show for toys in the world. Will his idea light up the imagination of kids everywhere or never see the light of day?

Ken Sons first film, Knuckleball was an official selection at the Sarasota Film Festival, Independents' Film Festival, Virginia Film Festival and the Big Sky Documentary Film Festival. His second film, Special O'Laughics was an official selection at both the Sarasota Film Festival and the Cine-World Film Festival. He is the Director and Producer of Toyland.

Tim Walsh has spent 20 years in the toy business as a game inventor and author. His games Blurt! and TriBond have sold over 4 million copies collectively. His books, Timeless Toys and WHAM-O Super-Book have been praised by The Wall Street Journal, USA Today, NPR and the Today Show. He is Creative Consultant on Toyland.