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Vicki Rackner MD ---  Selling to Doctors Vicki Rackner MD --- Selling to Doctors
For Immediate Release:
Dateline: Minneapolis, MN
Thursday, January 14, 2021

<![CDATA[TARGETING DOCTORS - Blog]]>Thu, 14 Jan 2021 14:38:19 -0800Weebly<![CDATA[When and Why Do people Call You?]]>Tue, 05 Jan 2021 21:09:38 GMThttps://www.targetingdoctors.com/blog/when-and-why-do-people-call-you
My 2020 came to a dramatic close. Within several days, my faithful car of 15 years stopped running, my 6 year old computer ate the manuscript of the current book I'm writing and my ice-maker stopped working.

I was overwhelmed. How was I going to get my life back up and running?

I decided to apply some wisdom from the book I'm literally reading right now: Who Not How.

The point of the book is that when we want to get something done, the natural question is, "How do you do it?"  According to the book, the better question is, "Who can help me do it?"

I asked myself, "Who can help me right now?" Then I remembered something that my colleague Brad told me years ago.  "My party trick is telling people which car they should be driving."

So, I reached out to Brad. He asked me some questions and suggested a few cars to test drive.  And he nailed it! I'm now driving a car I never would have even considered left to my own devices, and I'm delighted. 

You are the WHO to your clients' HOW. What is their HOW? How did you come to be known as their WHO? What is the trigger for them reaching out to YOU? Clarity about the answers to these  questions can help you dramatically accelerate your growth in 2021.

PS This story is a concrete example of the value of reading. That's why I'm so excited to be launching the Business Book Club. Over the next 12 months we'll read 12 business books and explore how we can apply the ideas to our businesses. If you have already joined, your January book selection should arrive shortly. If you would like to learn more, click here.

<![CDATA[10 IMpactful Books]]>Tue, 15 Dec 2020 17:27:49 GMThttps://www.targetingdoctors.com/blog/10-impactful-books
Have you ever noticed that the most successful people you know are readers?

It's no coincidence. A commitment to lifelong learning supports growth. Reading books empowers you to integrate thought leaders into your own personal Mastermind.
Here are 10 books that have help me develop the mindset, skills and habits that have supported my own success. I would highly recommend all of them as you look towards achieving your 2021 plan.

  1. Never Split the Difference
  2. Made to Stick
  3. A Complaint Free World
  4. The Five Love Languages
  5. Learned Optimism
  6. Mindset: The New Psychology of Success
  7. How to Make People Like You in 90 Seconds or Less
  8. How to Win Friends and Influence People
  9. Grit
  10. The Resilience Factor

What are some of your favorite reads?

PS I'm exploring the level of interest for new services to help community members achieve higher levels of performance in 2021.

What is your level of interest in participating in a Business Book Club?   1= Low to 10 = High
There would be a fee associated with participation, and as a member you would get the book selection delivered to you each month, summaries of my take-aways and ideas about how to apply the pearls of wisdom in your business. 
What level of interest would you have in participating in a Mastermind? 1= Low to 10 = High

Please email me with your level of interest of participating in either program.


<![CDATA[3 Questions to Help You Plan 2021]]>Wed, 09 Dec 2020 00:03:39 GMThttps://www.targetingdoctors.com/blog/3-questions-to-help-you-plan-2021
<![CDATA[How Client Appreciation Events Can Help You GRow Your Doctor List]]>Tue, 01 Dec 2020 22:21:35 GMThttps://www.targetingdoctors.com/blog/how-client-appreciation-events-can-help-you-grow-your-doctor-list
<![CDATA[Back Friday Offer: Masterclass: How to Deliver Webinars that Work at a 95% Discount]]>Fri, 27 Nov 2020 17:22:04 GMThttps://www.targetingdoctors.com/blog/back-friday-offer-masterclass-how-to-deliver-webinars-that-work-at-a-95-discount

Would you like to grow your practice in 2021? Webinars may well be the most important tool you have in your virtual marketing toolkit to get you where you want to go. 

We are pleased to launch our Webinar Masterclass. In six modules, you will learn everything you need to know to inspire your prospects to sign up, show up and step up.

I am about to deliver this Masterclass for the first time. I am offering a radical 95% discount to the first group who goes through the course. Enjoy a 95% discount through this Black Friday offer that expires Sunday, November 29th , 2021.

Click here to enroll. 
<![CDATA[A Great Business Tip from Online Dating]]>Tue, 24 Nov 2020 17:41:38 GMThttps://www.targetingdoctors.com/blog/a-great-business-tip-from-online-dating
News Media Interview Contact
Name: Vicki Rackner MD
Group: Targeting Doctors
Dateline: Mercer Island, WA United States
Direct Phone: (425) 451-3777
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