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Subscription growth through crisis
Robert Skrob --  Subscription Membership Retention Expert Robert Skrob -- Subscription Membership Retention Expert
For Immediate Release:
Dateline: Tallahassee, FL
Monday, April 13, 2020


While there are a few subscription businesses that have generated a lot of new customers in the last six weeks, most are seeing negative impacts.  However, when you get into the details you see there are opportunities within the challenges.

Ad costs are down.  For some as much as 5 cents on the dollar to generate the same lead. This is a great time to do more lead generation to dominate your market.

Conversion rates are down. We are seeing improvements with a few changes to the offer and marketing approach.

New member engagement is through the roof. New members are using what they purchased. Which is great for the membership programs that have a solid new member on-ramp that’s designed to give new members a quick win to keep them excited.

As far as long-term retention, what members want has totally shifted. I’ve encouraged my clients to refresh their member assessments (conduct surveys, ask questions during calls, etc.) No matter how much work they’d done over the years on their customer avatars, they were shocked by how different the responses were from what they knew about their members a few weeks ago.

All of this is why, when Kathy Greenler Sexton asked me to be her guest on a Subscription Insider webinar, I jumped at the chance.

Register here => 5 Ways Subscription Businesses Can Thrive in Uncertain Times

Taking a few strategic actions now is the key to growing recurring revenue during uncertain times. This session reveals the few vital actions subscription business leaders should take immediately to focus their team and themselves on growth over the next few months.

You’ll discover what I’ve learned from working with diverse subscription businesses, including:

  • The single-most important thing every subscription business must do now to address the huge shift that’s already happened;
  • Why many subscription teams argue amongst themselves about the best direction forward and how to get them united and moving in one direction;
  • How some struggling subscription businesses have pivoted their member acquisition systems the last three weeks to get conversion rates back to February levels;
  • The one task that always gets saved for later, that’ll now determine whether your businesses survive this summer; and
  • The only metric that counts in today’s economy and why it’s not included in your membership reports.

Register here => 5 Ways Subscription Businesses Can Thrive in Uncertain Times

Plus, to help you get this done faster and better, during the webinar I’m going to give you PDF copies of the following templates:

  • My simple, two-page Be Unleavable Member Growth Plan, which is a great tool to focus you and your team on the few things that really matter right now;
  • Your 100-day new member engagement onboarding planner; and
  • Cash flow forecasts you can use to do “what if” analyses for various subscription rates so you know what you can spend to acquire a new customer.

Register here => 5 Ways Subscription Businesses Can Thrive in Uncertain Times

All this and more are yours for free. My goal is to help the subscription industry grow and I’m happy to share what I’ve seen working with some of the largest subscription brands in the world.

Register here => 5 Ways Subscription Businesses Can Thrive in Uncertain Times

After 10 years of year-over-year growth, few subscription businesses are prepared to continue growing during an economic downturn. As individuals look for ways to cut costs and businesses consider layoffs, cutting back on recurring subscriptions could become an easy place to cut back.

This webinar has been designed to focus on how you can optimize the retention of each of your members, increase member lifetime value, and continue to grow your recurring revenue even as others are getting cut back.

Register here => 5 Ways Subscription Businesses Can Thrive in Uncertain Times

I look forward to seeing you there.

About Robert Skrob

The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rate and how I can improve it, contact me here. I discover there are often two or three quick wins you can implement within a week to lower churn immediately, let’s talk about your quick wins.
Grow your monthly recurring revenue
News Media Interview Contact
Name: Robert Skrob
Title: President
Group: Membership Services, Inc.
Dateline: Tallahassee, FL United States
Direct Phone: 850-222-6000
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