Monday, December 6, 2021
How do you create a cancellation process that saves as many subscribers as possible? And when does a cancellation process go too far in trying to prevent customers from canceling?
Your subscriber cancellation process is critical to the success of your subscription or membership business. I’ll explain the 5 critical elements you must have in your subscriber cancellation process, to make it effective.
The balance is in not hiding the cancel button, but also in not making the customer jump through so many hoops they get frustrated with you because they just want to cancel. What is ‘just right’ and what is ‘too much’?
This episode of Be Unleavable Subscription Growth shows you 3 ‘cancel my account’ examples from well-known subscription companies: Spotify streaming music, Amazon Prime, and a mystery guest (you’ll see why I chose them in the video).
Watch Be Unleavable Subscription Growth here.
About Robert Skrob
The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rate and how I can improve it,
contact me here. I discover there are often two or three quick wins you can implement within a week to lower churn immediately,
let’s talk about your quick wins.
