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Statement Over Story
From:
Liza Amlani --  Retail Strategy Expert Liza Amlani -- Retail Strategy Expert
For Immediate Release:
Dateline: Toronto, ON
Tuesday, November 15, 2022

 

Products don’t tell stories.

People do.

Product assortments shouldn’t be telling stories – rather, they must have a distinct point of view.

It reflects what the brand stands for. There is an expression of values.

The assortment (should) clearly state what the brand is all about.

Excess inventory is a symptom of a brand not knowing what they stand for.

Or, trying to tell an overly elaborate story.

Making a statement with products.

That’s what the best brands do.

Leave the storytelling to the marketing and PR folks.

Retail Strategy Group works with retailers and brands to help them accelerate their speed to market, preserve gross margins and deliver products that their customers truly want. Their monthly newsletter, The Merchant Life attracts retail founders, VPs, and C-Suite executives as they seek valuable merchandising and product creation insights.

For more information, visit www.retailstrategygroup.com and to sign up for the newsletter, visit www.themerchantlife.com.

News Media Interview Contact
Name: Raj Dhiman
Title: Chief Rainmaker
Group: Retail Strategy Group
Dateline: London, ON Canada
Direct Phone: 416-627-3008
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