Friday, September 23, 2011
9/23/2011
Editors: Rebecca Morgan & Ken Braly
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Teleseminar Info
Tuesday, September 27
Selling Your Books by the Truckload
with Ted Rogers and Vickie Mullins
You can sell a few books one at a time on your website. You can sell a few dozen books BOR when you speak. You might even get a speaking client to buy a couple of hundred books to give to the audience.
But how could you sell *thousands* of books at a time? Is that even possible?
It is, and in our next teleseminar you can hear from people who have done it.
Here?s an opportunity to expand your thinking, to go far beyond what you may have thought you could do when it comes to marketing your books.
Come hear what these big thinkers have to say, and learn how you can follow their example.
More details of this session below, then register or pre-order the CD or MP3. Note: Everyone who registers for the teleseminar will get the MP3 recording of the session for free.
Register now!
Oct. 10, Mon. ? ?Create Dazzling Videos to Transfix Audiences and Springboard Your Business? with Eric Chester, CSP, CPAE (webinar)
Secrets to Earning Income from Virtual Presentations
Sharing your knowledge, helping people grow, inspiring action ? you love these things! But delayed flights, noisy hotel rooms and missing your loved ones are grueling. You wish you could keep the parts you love and eliminate the parts you don?t.
You can!
Now, more than ever, it is easy to deliver your expertise virtually, via teleseminar, webinar or Skypecast. You can still earn good money by utilizing technology tools to provide useful and uplifting presentations from your computer anywhere you want. And you don?t have to be a geek to do so!
These three recordings (two MP3s and a webinar) will will help you understand the ins and outs of presenting virtually. Click on their titles to see more details.
- ?Teleseminars Soup to Nuts: How to Provide Profitable, Low-Work, High-Value Seminars? with Rebecca Morgan, CSP, CMC
- ?Secrets to Success with Attendee-Funded Webinars? with Lee Salz
- ?Give Live Speeches Around the World from Your Computer? (webinar) with Terry Brock, CSP, CPAE
Download now
All SNN single-focused packages are detailed here.
Miscellaneous Tips
Amazon.com book reviewers ? Shep Hyken
Check out this article from Cornell University about ?the secret world? of Amazon book reviewers.
(Editors? note: Shep conducted a info-packed SNN teleseminar on Little Things That Have a Big Payoff: Secrets to Making Real Money in the Speaking and Consulting Business. You can order the CD or MP3.)
High-def tip ? Traci Brown
The kind of makeup you use is really important. Most makeup has what amounts to glitter in it and this can make for funny reflections and shadows on your face. Look at your makeup in the sun and if it glitters use something else. A local TV anchor suggested I use the GloMinerals brand and I?ve found it to be nice. It?s spendy but worth it.
Scientific study proves deepening your voice increases memorability! ? Ian Percy
As reported in The Week,
a study at Aberdeen University found that women are much more likely to recall men with deep booming voices. This is precisely why male speakers should smoke cigars, drink Cognac and practice sounding like Scott McCain. Squeaky-voiced speakers just don?t cut it. The timbre of a man?s voice communicates a ?genetic quality as well as behavioral traits? that women find alluring in a long-term mate. Notes researcher Dr. Kevin Allen, ?We think this is evidence that evolution has shaped women?s ability to remember information associated with desirable men,? All this reported in the Journal of Memory and Cognition. Now there?s a down side to everything. Unfortunately another study done at McMaster University found that men with deep voices were also more likely to be accused of infidelity. Another case of ?damned if you do, and damned if you don?t.?
(Editors? note: Ian discussed lots of thought-provoking ideas in his SNN teleseminar Using Depth to Differentiate: How to Set Yourself Apart Through Insight and Substance. You can order the MP3 recording.)
Audio book creation ? Allen Klein
I recently turned one of my out-of-print books into an audiobook using Audio Creation Exchange (acx.com). It was easy and cost very little. The only expense I had was for permission to use some music and for the cover artwork. I got a great person to produce and record the book through ACX. He is a former teacher and actor. There is also an option for narrating the book yourself. Great distribution, too. The audiobook is available on Audible.com, Amazon, and iTunes.
Audience response system ? Donald Cooper
I?ve just worked for the fourth time in the USA with Michelle Ash ( michelle@arsintel.com, 702/340-3012), whose company, ARS Intel, delivers a superior audience response system experience. If you use audience response in your speaking work, Michelle is the lady to chat with.
Technology Tips
Screen-sharing service ? Rob Shore
Join.me is a tremendous free screen-sharing service that we have used to replace Glance.net. The reason? It?s completely free and you can hand off control to another participant. Better still is the fact that join.me has smartphone apps that replicate the desktop experience perfectly. On a recent call, when all attendees were requested to be in their office and at a desktop computer, none were. Rather than needing to reschedule or lose the impact of the visual portion of the presentation, everyone installed the app in minutes and was able to follow along.
Laptop battery sources ? Ken Dwight
When replacing my laptop?s AC adapter I discovered my Toshiba?s adapter was listed at $99, with a one-year warranty (from toshibadirect.com). Twenty-eight of the 35 reviews from previous buyers were horrible, giving it one star, the lowest possible rating. My own experience with the original adapter and one previous replacement were similar.
The local Batteries Plus store ordered a replacement unit and had it the next day for $64.99 with a 2-year warranty. It?s a generic Ray-O-Vac adapter with the proper connector for the specific computer. It is physically much larger than the original unit from Toshiba. The construction is much heavier-duty than the flimsy product Toshiba sells. It uses a completely different power cord which means an additional purchase if you want to have a power cord at home and one at the office.
However, laptoprescue.com?s price for this adapter is $29.95, and carries a lifetime warranty. The reviews look excellent, and the unit shown in the photo appears to be the same size as the Toshiba part. Which means that, unlike the Ray-O-Vac adapter, this one should fit in the original computer case.
Email tip ? Victoria Maxwell
When replying to a client?s email, I delete their email address before I type just in case I click send or reply accidentally before I?ve finished my message (or included that attachment). When I?ve finished writing and reviewing, I just insert the address and send, ensuring I always send a professionally written email.
Rethinking PowerPoint ? Merit Gest
I recently started a workshop with PowerPoint as originally planned. During the session I felt disconnected from the group. At the break I decided to do the second half of the program without the slides. What a difference in energy! A speaker friend in the audience commented that the second half felt more authentic. Note to self: PowerPoint is not always necessary. The amount of time I spent building the slide deck would have been much better spent writing my book or practicing the delivery of the message.
Choosing to open a new window from a link ? Ken Braly
Most browsers allow the user to *choose* to open a link in a new tab/window, typically by holding down the Ctrl key (Windows) or the Command key (Mac) when they click. That way the user can make the choice whether they want a new window.
Travel Tips
Source for good deals ? Mitch Krayton
One traveler?s tips and tricks for finding the best online airfare deals.
Requests for Info / Advice
Cartoonist wanted ? Nancy Lininger
I am reaching out for any recommendations (from first-hand knowledge to avoid hours of endless searching) specifically related to securities (financial) regulations.
Headset mic recommendations? ? Rebecca Morgan
If you own a headset mic what?s your recommendation? Countryman, Shure or ??? Suggestions on what to look for? I?ll compile the responses for SNN.
SpeakerNet News Teleseminar Info
Tuesday, September 27
Selling Your Books by the Truckload
with Ted Rogers and Vickie Mullins Are you looking to sell more books? A lot more books?
By aligning your book?s message with corporations, associations and not-for-profits, your book can be used for brand loyalty programs, product introductions, consumer appreciation campaigns ... the list uses is almost endless! Special Market Sales Campaigns can produce amazing results, sales numbers and profits for you and your book!
You will learn:
- which types of books are good candidates for Special Market Sales (SMS)
- the steps for setting up an SMS campaign
- which types of organizations would be interested in SMS campaigns
- how to find the right contacts within an organization to discuss the potentials of a SMS campaign
- what are some of the potential pitfalls and problems for the author or publishers with SMS campaigns
Register or
order the CD or MP3 recording.
Note: people who register for the teleseminar will get the MP3 recording of the session for free. Date: Tuesday, September 27
Time: 7:00 pm Eastern, 6 pm Central, 5 pm Mountain, 4 pm Pacific
Length: 60 minutes
Cost: $25
Special Limited-Time Offer: If you want more information on effective ways to market and sell books, we?re suggesting the MP3 recordings of several earlier programs to complement this program:
- ?21 No-Nonsense Book Marketing Ideas That Won?t Break the Bank? with Elaine Dumler
- ?The Truth about Working with Amazon.com to Promote Your Books and Products? with Kasi Mout
With your order of this live or recorded teleseminar, at checkout you will be offered these recordings.
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