ShelleyDesign reports it was commissioned to create a logo and brand identity program for grOH! Playrooms LLC, a D.C. company started by two young teachers. grOH! is an educational design firm creating spaces in homes and other facilities that are play areas, educational, and good design spaces for children of all ages.
According to Robert Shelley, the brand mark he created is the key visual that identifies and symbolizes the organization, product or service. He said: “The simpler the better, easier for the eye to catch and the brain to memorize, it should be readable in both large and small formats and capable of being reproduced in one color. Unique in every way, it is your signature, symbolizing your core identity, creating a memorable image in the mind.”