4. Learn how to create (or buy) virtual reality (VR) content

Here again, you DO NOT need to be a “techie.” You can outsource the content development process just like you can outsource development of an app.  Virtual reality content is a great way to get attention and gain experience for the future.

5. Get involved in virtual real estate

Owning virtual real estate comes with the same two advantages as physical real estate. It’s an investment that you may be able to resell or rent out. Also, you can use it for your business.

6. Consider ways to gamify your brand

Games will be a major part of the Metaverse, just like apps and NFTs. Plus, it’s easier than ever to create games. For example, Nike and Panera are creating virtual worlds to accompany their physical products and services. You don’t need the scale of a brand like Nike to engage customers with a branded game.

7. Be sure that your trademarks are protected in the Metaverse

Trademarks need specific protections for virtual goods and services in the Metaverse. The process of trademarking a brand for the Metaverse usually takes more than a year. So, it makes sense to get started with a new trademark application now so that you can focus on executing your Metaverse business plans.