Friday, March 1, 2013

"The Art of the Referral" to be offered in Boston area on May 29

REDWOOD SHORES, CA – March 1, 2013. Leverage2Market Associates and the Society of Professional Consultants today announced that they will be offering The Art of the Referral workshop in the Boston Area in May.

The workshop, based on the material of noted Million Dollar Consultant Alan Weiss, focuses on helping consultants and professional services providers get the referrals they need to build their business.

Workshop facilitator Linda Popky of Leverage2Market Associates is the first consultant worldwide to be certified to offer Alan Weiss's workshops and seminars to consultants and small business people.

Over the last 15 years, Dr. Weiss has offered dozens of workshops on various topics of interest to consultants, including marketing and growing a consulting practice, as well as specific consulting skills. Weiss's Private Roster Mentor Program has over one thousand graduates globally, with scores of individuals renewing for multiple terms. A conservative estimate, according to Weiss, is that graduates have generated over $660 million dollars in incremental revenue as a result of their program participation.

"Now that Alan Weiss has decided he will no longer offer many of these workshops himself, I'm excited to be working with SPC to bring these programs to the consulting and professional services community," said Popky. "I know from experience how valuable this material is and how implementing these strategies can result in accelerated business growth and dramatically increased billings."

"I'm selecting a dozen people globally who I've worked with collegially over the years to deliver the sessions that are in such high demand on fees, marketing, language, growth, and similar topics," said Weiss. "Linda is in the forefront of those who have successfully applied these techniques to grow

their firms, AND possesses the platform skills to deliver provocative, interactive workshops."

About the Workshop

Initially, Popky will offer two one-day workshops, The Art of the Referral and Sealing the Deal, in addition to the Consulting Triple Play. The first session of The Art of the Referral will be offered on May 29th in the Boston area, in conjunction with the Society of Professional Consultants. Sealing the Deal will be offered in the San Francisco Bay Area, in conjunction with Women in Consulting and IMC on June 11th.

Based on Alan Weiss's book Million Dollar Referrals, The Art of the Referral is a single day focuses on creating Create ongoing, unsolicited referrals from existing clients as well as non-clients, comfortably and confidently, following up assertively on promised referrals, and using the proper language to convince referral sources to actively engage in the process. More information is available at http://www.summitconsulting.com/seminars/the-art-of-the-referral-workshop-2013-05.php

Popky will also be offering Sealing the Deal, a one-day workshop designed to help participants create and master the dramatic, action-oriented language that creates conceptual agreement with economic buyers, in the San Francisco Bay Area in June. More information is available at http://www.summitconsulting.com/seminars/sealing-the-deal-2013-06.php



About Linda Popky

Linda Popky is an award-winning consultant with over 25 years' experience across many facets of marketing, including experience with many B2B and technology companies in Silicon Valley. As part of her strategic marketing consulting practice, she coaches consultants, entrepreneurs, and small business owners. She was the first marketing consultant certified to offer the Private Roster Mentoring Program.

Named one of Silicon Valley's Top 100 Women of Influence and a member of Alan Weiss's Million Dollar Consulting Hall of Fame, she is the past president of Women in Consulting, and a member of the Society for Advancement of Consulting. Linda is a member of the advisory board for the marketing program at the University of Santa Cruz Silicon Valley Extension, and an adjunct faculty member in West Virginia University's online Master's in Integrated Marketing Communications (IMC) program.

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About Alan Weiss/Summit Consulting

Dr. Alan Weiss holds multiple awards in the consulting and speaking professions, including the Lifetime Achievement Award of the American Press Institute and membership in the Professional Speakers Hall of Fame®. He has written more books on independent consulting than any other author, including the bestselling Million Dollar Consulting. Information about these workshops and Alan Weiss's other offerings can be found on the Summit Consulting Group, Inc. web site: http://www.summitconsulting.com.

About Leverage2Market Associates

Leverage2Market Associates is a strategic marketing company that helps clients improve their bottom line by more effectively leveraging their investment in marketing programs, processes, and people. Leverage2Market works with a wide range of organizations from small businesses and nonprofits to startups and Fortune 500 companies to use their marketing resources as effectively and efficiently as possible. For more information, visit www.leverage2market.com or contact 650-281-4854.

Contact: Linda Popky linda@popky.com, 650-281-4854