Home > NewsRelease > Quality vs. Quantity: Why Focus is so Critical to Building a Successful Brand in Today’s Chaotic World
Text
Quality vs. Quantity: Why Focus is so Critical to Building a Successful Brand in Today’s Chaotic World
From:
Linda Popky - Leverage2Market Associates, Inc. Linda Popky - Leverage2Market Associates, Inc.
For Immediate Release:
Dateline: San Francisco , CA
Wednesday, May 01, 2019

 

Lindsay Pedersen
Owner
Ironclad Brand Strategy
www.ironcladbrandstrategy.com

Lindsay Pedersen is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. She is the author of Forging an Ironclad Brand, based on the Ironclad Method(tm) she developed while building brands with companies such as Starbucks, Clorox, Zulily, T-Mobile, IMDb, and burgeoning start-ups.

In this podcast, Lindsay discusses why a lack of focus is a problem for many brands. She talks about the importance of finding your Uncommon Denominator, how to stand out in an environment when most media are free, and why storytelling is so critical to developing a successful brand.


ListenListen to this podcast.


 
President
Leverage2Market Associates
Redwood Shores, CA
650 281-4854