1-Take MultiMedia|Publications, the publishing company behind the new hit series of Italy Travel Books by Patty Civalleri, announces the next step in marketing by adding a new International Brand Manager. Andrea Iturbe, who has spent the past 6 years in Brand Marketing in the liquor industry, comes aboard with a keen insight into consumer habits as well as a black book of international corporate brands that constantly seek new ideas for their products.

Ms. Iturbe will assist power author Patty Civalleri in executing a long-term plan that will forge new distribution paths for putting travel books directly into the hands of the traveler. This plan includes creative sponsorship opportunities in Italy as well as partnerships with cities and events.

In addition to working in the liquor industry, Andrea has worked with corporate giants such as Microsoft and Starbucks, and will now take the branding reins for 1-Take to new heights by unfolding a plan that has yet to be announced publicly. Iturbe merely suggests that because the travel industry hasn’t yet seen this avenue of brand marketing, the details cannot yet be released.

Iturbe and Civalleri will be the ones to watch as the luxury travel industry takes on a new shape. Stay tuned for upcoming announcements.