Wednesday, September 16, 2020
Marketing yourself can be AWWWKWARD. After all, YOU are the product, whether you are selling your entrepreneurial business or selling yourself to your boss or clients.
We’ve all been taught to be modest, to be humble. So it goes against the grain for most of us to “sell ourselves.” We may feel like we are tooting our own horns, or bragging, or even being manipulative.
There is a way around that feeling… It is a minor adjustment, but it can be huge in terms of how you see yourself in the act of personal marketing.
Here’s a mind-shift tip: shift your thinking from “selling” to “helping.”
When you think about helping someone with your skills or your services or your products, it is a powerful motivator. When you think of “selling” that product or service, some people feel like they are manipulating a sale. The difference between helping and selling is that you become “other directed.” It takes the pressure off you and puts the focus on them. How fun is that?
Think about your current situation, and how you can “help your way to success.” By helping, selling comes naturally. Give it a try.
About Marsha Egan, CPCU, CSP, PCC, ICF-Certified CoachMarsha Egan, is CEO of the Egan Group, Inc., Nantucket MA and an internationally recognized professional speaker. She is a leading authority on email productivity. Her acclaimed ?12 Step Program for E-Mail E-ddiction? received international attention, being featured on ABC Nightly News, Fox News, and newspapers across the globe. In early 2009, the program was adapted into a book, Inbox Detox and the Habit of E-mail Excellence (Acanthus 2009 - http://InboxDetox.com/book) Marsha works with forward-thinking organizations that want to create a profit-rich and productive email culture. Marsha was named one of Pennsylvania?s Top 50 Women in Business in 2006.