CommPRO Editorial Staff

It was a successful night for PRIME Research at this year’s AMEC Awards – the Cision group took home a total of 12 prizes, including four Gold awards for industry-standard setting programs. 

PRIME Research was awarded Gold in the Plain English Award for simplicity in campaign effectiveness measurement and reporting for its work on McDonald’s International McDelivery Rollout. 

Nadin Vernon, Strategy Consultant at PRIME and Vice Chair of AMEC’s European Chapter, said: “These awards recognise the best measurement case studies based on the views of an independent judging panel of academics and industry experts. It is a tremendous achievement for PRIME to gain recognition for the work we do, helping our clients manage and showcase communication success.." 

PRIME’s work with Airbus on its Using Insights to Navigate Through Difficulties project achieved two silver awards in the categories for Best Measurement of a Business to Business campaign and Best Multi-Market reporting.

Stefan Schaffrath, Head of Media Relations for Airbus, highlighted the valuable insights PRIME delivers: “PRIME’s service leaves no stone or customer wish unturned, the ad-hoc analysis accompanying major events is extremely valuable, providing us with an essential advantage ahead of media-calls. On-the-spot message/tonality tracking provides us with exactly the instant guidance we need to steer or counter-steer. We feel in good hands with PRIME’s 24/7 monitoring, alerting, and analysis services.." 

The night presented a fantastic opportunity for PRIME and Cision colleagues to share a table and celebrate our combined success and we’re already looking forward to next year’s event in Prague. 

Below is a full list of PRIME Research and Cision award wins:

• Plain English Award for simplicity in campaign effectiveness measurement and reporting – Gold for McDonald’s International McDelivery Rollout
• Best Measurement of a Business to Business Campaign – Silver for Airbus: Using Insights to Navigate Through Difficulties
• Best Multi-Market reporting – Silver for Airbus: Using Insights to Navigate Through Difficulties
• Best Measurement of a Consumer Campaign – Gold for Slimming World’s New Year Campaign, Silver for Gumtree and Bronze for Kellogg’s: Better Starts
• Best Use of Integrated Communication Measurement/Research – Gold for Slimming World’s New Year Campaign and Bronze for Gumtree
• Best Use of a Measurement Framework – Gold for Kellogg’s: Better Starts, Silver with Mischief PR for This Girl Can: A triumphant ‘second album’ and Bronze for Slimming World’s New Year Campaign
• Innovation Award for new measurement methodologies – Bronze for Bulletin Intelligence AccuReach Data Science Project

The AMEC Awards is the largest awards scheme of its type for communications measurement and insights and concludes the annual AMEC summit.