With the convergence of “Indeedagedon." and record low unemployment comes a new condition impacting company growth and performance. It’s called QCDS or “Qualified Candidate Deficiency Syndrome” and it is causing significant distress from the production floor to the board room. The inability to attract, hire, and retain top talent impacts strategic plans, performance, and productivity. QCDS has forced companies to innovate and go on the offensive with aggressive offensive recruitment strategies, beginning with attracting more qualified job seekers to their job posts.
That’s why we had David Searns, CEO of Haley Marketing, stop by Geeks Geezers and Googlization Show this week. Haley Marketing works with recruitment and staffing companies around the world, training them to recruit and engage talent by implementing effective marketing strategies.
Before I get too far, you might be wondering what Indeedageddon is. Starting January 7, 2019, recruitment and staffing companies will have to pay if they want their jobs to be included in Indeed’s organic search results. The new policy affects pretty much every kind of agency, as many as 13,000 of them. On top of that, Indeed has opted not to “play with." Google for Jobs. That means jobs posted on Indeed will not be indexed by Google.
With “Indeedagedon." and the current low unemployment rate causing companies distress when it comes to receiving applicants for their positions, recruitment departments are looking for other strategies that will drive candidate traffic to their job posts.
So now that Indeed has turned the tables when it comes to job posting, how can Google for Jobs be utilized in its place? David says the most important thing when it comes to making use of Google’s job board is to make sure that your job is not only posted on your website, but that it’s also optimized for readability so that it can be indexed by Google and visible in Google for Jobs. Additionally, make sure that any career sites you’re using are also being indexed by Google.