Consumers searching for Medicare Advantage and Medicare Supplement insurance information and options are increasingly searching online according to a presentation shared today by the head of the American Association for Medicare Supplement Insurance.

"If you want to connect with consumers you need to be online and know how consumers use online to access information," shares Jesse Slome, director of the American Association for Medicare Supplement Insurance (AAMSI).   The national organization's Find A Local Medicare Supplement Agent online directory is the leading organically searched national resource now used by consumers to connect with Medicare insurance agents.

According to the Association's research, there are 5 highly significant search terms used by consumers searching for information.  "If you know these terms and use them whether it's part of your Adwords campaign or your organic efforts to generate Medicare leads, you'll be far more successful," Slome advised the organization's membership.

The top searches Slome explained generate between 100,000 and one million searches per month.  "The search terms are Medicare and health insurance," Slome shared with Medicare insurance agents.  The next category are terms that generate between 10,000 and 100,000 searches monthly.

"Those key search terms are Medicare Supplement, Medicare Supplement plans, AARP Medicare and Medicare Plan F," Slome shared.  "Your goal should be to implement a local marketing effort so that you are found by consumers in your area when they search these phrases."

Slome was sharing the information prior to the commencement of the 2017 Medicare Open Enrollment Period (OEP].  Medicare Open Enrollment runs from October 15 through December 7 in 2017.  "During OEP the Association's website receives greatly increased traffic as consumers seek answers and want to connect with local experts," Slome adds.  "We expect this year to be the busiest ever."

To find local Medicare Supplement insurance agents visit the Association's website at www.medicaresupp.org/agents for more information.   AAMSI advocates for sound Medicare insurance planning and supports insurance agents nationally who offer Medicare insurance products.