Wednesday, January 9, 2019
Office Dreams: Touring L’Oréal USA
This article is part of a series from the Ad Council, touring interesting office spaces around the country and taking AdLibbing readers inside the workplaces of some of the most innovative companies in the U.S.In one of the fastest growing areas of Manhattan,
L’Oréal USA’s headquarters in Hudson Yards is a true manifestation of the cutting-edge technology and timeless style the burgeoning neighborhood is now known for. The beauty company, famous for its iconic brands Maybelline, Essie, NYX Professional Makeup, Carol’s Daughter, Garnier, Urban Decay, and Lancôme, among others let AdLibbing tour their impressive space, custom-designed in partnership with
Gensler, the global architecture and design firm.
The highlights:
- Company: L’Oréal USA
- Office Location: 10 Hudson Yards, New York City
- Employees in L’Oréal USA HQ: 1,400
- Square Feet: 418,000 square feet, 10 floors
- 12,740 sq. feet dedicated to lounge/informal meetings
- 3-6 “bubble” rooms for quiet work per floor
- Moved In: 2016
- Architecture + design: Gensler
- And plenty of perks!
Moving L’Oréal USA HQ to Hudson Yards, a growing hub of innovation, fashion, technology, art and culture gave the company a rare opportunity: the chance to build their new headquarters from scratch. A blank slate that enabled them to create a space that suites their current and future needs, grounded in the collective ideas and feedback of their employees.
What did the employees of L’Oréal want? More space for collaboration and informal meetings, more natural light and inspiring surroundings, more amenities connected to their business and a more digitally connected environment for exchanging with colleagues in other parts of the world. And, they certainly got it.
Enjoy your private tour below:
One of the most dramatic elements of the company’s headquarters is the impressive 4,000 square foot terrace that overlooks the Hudson River and downtown Manhattan. On a sunny (or cloudy) day, it’s a great place to take meetings, connect with colleagues, or simply plug away on your laptop. And the WiFi is great.
L’Oréal USA created a Virtual Reality Room where merchandising and marketing departments can simulate a real-store setting. This gives brands and retail partners a better way to understand how consumers interact with products in real life, drastically speeding up the time it takes to bring new displays and designs to stores.
Just looking at the company’s cafeteria and juice bar on the 36
th floor, your mouth is likely to water. Buy beyond healthy food options and to reinforce the spirit of collaboration and connectivity at L’Oreal USA, the company partnered with Never Eat Alone, an app that allows employees to connect with each other based on their shared interests. In the café, you will find tables designated for these meet-ups.
What would you discuss while sitting around this boardroom?
There is also a working salon in the corporate office — the Consumer Beauty Lab — complete with vanities and hair washing stations where consumers are invited to try out L’Oréal products before they hit the market in exchange for their feedback on performance.
One of many perks, the private nail salon gives employees a chance to pamper themselves and try out the latest Essie nail products…while taking in gorgeous views of the Hudson River.
Who doesn’t like a motorcycle in their office? This is a vintage bike from the collection of Kiehl’s…and should not be used in case you need to ride downtown quickly.
The organization has adopted an open plan for much of its space, allowing for sunlight to stream in and the 360 views to be shared.
Need to give an informal presentation? The office has couches and presentation screens scattered throughout the space for employees to collaborate in unique ways.
And it wouldn’t be complete without an opportunity for staff (and visitors) to purchase top products – at discount – from the company’s portfolio of more than 30 iconic brands.
Another innovation in their office, a light room that has different settings to mimic moonlight, beach lighting, sunset, interior and more, so various products can be photographed and tested all in one location.
So what do you think of the L’Oréal USA headquarters? Want to submit your office for an AdLibbing tour? Let us know!
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