Sunday, November 27, 2022
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Niko Rubio - Music
Rych McCain International/Nationally Syndicated Entertainment Columnist
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NIKORUBIO RETURNS WITH
“OLVIDAR DE TI”
FIRSTSONG OFF FORTHCOMING SOPHOMORE EP
ACCOMPANIEDBY OFFICIAL MUSIC VIDEO
DIRECTED BY VOGUE GIAMBRI
Risingsinger-songwriter and Southern California-native Niko Rubio releasesnew song “Olvidar De Ti,” written and produced alongside JesseShatkin (Rihanna, Kelly Clarkson, Sia) and co-written by Eric Leva andErick Serna. “Olvidar De Ti” is the first offering from Niko’s forthcomingsophomore EP and available today via Sandlot Records/AtlanticRecords.
DOWNLOAD/STREAM “OLVIDARDE TI”
“Olvidar De Ti” is a song aboutmoving on. I thought I was in love but I realized my relationship wasn’t what Ithought it was. This song is about taking back your life! I hope you enjoy itand feel empowered when you hear it.”
-NIKO RUBIO
Niko Rubio "Olvidar De Ti"
“Olvidar De Ti” follows recent singles “Over For Real,” “Love Me Till U Hate Me,” anda performance at the BottleRock Music Festival in Napa,California. This year also saw the rising singer-songwriter support 14dates of Omar Apollo’s Desvelado Tour and aset at Lollapalooza in Chicago.
People named Nikoone of the ‘Talented Emerging Artists that Should Be on Your PlaylistsThis Spring,’ and she is only getting started with her sophomore EPdue out soon.
Niko made her major label debut in2021 with debut EP, Wish You Were Here, whichfeatured the standout singles “Bed,” “Saving Me” and “You Could Be The One.” Billboard praisedthe latter of the three as a, “captivating showcase for the newcomer,” addingthat, “the kicky pop-rock track allows Rubio’s tone to sink down lowand soar skyward.” PAPER also described Niko’s soundas “…infused with waves of indie-rock and guitar riffs…in the mostCalifornian style, of course.”
Latina Magazine commendedNiko’s music as, “the perfect soundtrack for riding in a seafoam-greenconvertible, top down, along the familiar Pacific Coast Highway,” whilealso noting that, “Rubio’s crisp vocals are like the breath of freshair we all need after the past year-and-a-half…”
When creating her debut project, 21-year-old singer/songwriter Niko Rubio found a never-ending muse in the Pacific Coast Highway: the iconic stretch of road that runs along the ocean for nearly the entire length of California, including the Southern California South Bay area where she grew up. Expansive and euphoric, Niko’s radiant form of songwriting perfectly echoes the pure sense of possibility that accompanies driving down the PCH.
Drawing inspiration from the collage of artists she’s come to admire throughout her life including Vampire Weekend, Lana Del Rey, Erykah Badu & twenty one pilots, as well as the mariachi & banda music her grandparents played at home, Niko’s music is an amalgamation of these influences, but unique in its effervescent melodies and unpredictable textures. Using cinematically detailed references and her effortlessly untamed vocals, Niko is ready to take those who listen to her debut EP Wish You Were Here and her subsequent releases on a sonic road trip along the highway where they became a possibility.
2022 Rych McCain Media/Syndication TM
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