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News of Firms: Viewstream Rebrands as Kadiko
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For Immediate Release:
Dateline: New York, NY
Friday, May 24, 2024


Viewstream, a B2B marketing agency for high-tech companies, rebrands as Kadiko. The new name, which originates from Greece's Arkadiko Bridge—one of the oldest bridges in the world still standing and in use today—is intended to reflect the company’s goal of “building the bridge to what’s next for growth-oriented businesses.” As part of the change, the agency has brought on former Real Chemistry chief creative officer Paulo Simas as a managing partner to elevate its creative and strategic capabilities for healthcare clients. “We’re stepping forward into a new era in business, brand, and experience design at Kadiko—our years of experience with hundreds of leading healthcare brands can help transform our clients’ business,” said Simas.


BCW and Hill & Knowlton, which will merge as of July 1 to form Burson, are combining their specialty technology communications agencies Axicom and Brazil-based Ideal, also effective July 1. Ideal’s business in Brazil will rebrand as Ideal Axicom, while its business in Mexico will be renamed Axicom. Following the merger, Axicom’s global network will span the United Kingdom, France, Germany, the Netherlands, Italy, Spain, Sweden, Brazil, Mexico and the U.S. “Coming together will be a force multiplier for Axicom with new talent and services in critical emerging innovation hubs in Mexico and Brazil,” said BCW Group global CEO Corey deBrowa. “Ideal has been a strong performer and is highly regarded for the integrated communications expertise it brings to technology clients,” said AnnaMaria DeSalva, chairman and CEO of Hill & Knowlton, who will become Chairman of Burson upon completion of the merger. Ideal, which was created in 2007 by journalists Ricardo Cesar and Eduardo Vieira, was acquired by Hill & Knowlton in 2015.

Milk & Honey

Milk & Honey, a B Corp PR agency, launches NU, a technology division. The division will concentrate internal agency expertise and external specialist know-how to support hybrid human/AI technology adoption. It is tasked with steering Milk & Honey’s integrated new technology offering, delivering internal and client training and creating strategic partnerships to extend and augment the agency’s communications services. NU will be led by Sanjiv Winayak as head of AI. He will report into Milk & Honey Germany CEO, Manuel Hüttl, who will oversee the division. “NU has been chosen to reflect Milk & Honey’s belief in a hybrid human/AI future,” said Winayak. “It’s a future where technology aids and enhances human capabilities—rather than replaces them.

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