Ball Consulting Group, which has represented housing clients and worked on housing policy issues over its 20 years in operation, launches HousingLab, a “hyperspecialization” dedicated to the creation of new housing and helping to overcome the nationwide housing crisis. The HousingLab will provide a forum for the sharing of innovations and ideas; create opportunities for collaboration; and deliver technical assistance on all facets of marketing communications to housing organizations. It will work to combine the efforts of disparate but allied organizations into a singular voice that can enable the development of new housing, defeat the paralysis of NIMBYism, and fight disinformation campaigns that kill too many worthy projects. “As a nation, we have been under-building for decades and the effects have reached a profound point, one that is harming communities and inhibiting the American dream of homeownership,” said Ball Consulting Group president and founder David Ball. “Swift action is needed to meet the moment and we want to bring our communications resources to bear so that solutions can be developed and obstacles overcome.”

(L-R) Craig Radow, Eric Schultz

World’s Fair Communications, which targets companies at the intersection of entertainment, technology and the creator economy, is launched by Craig Radow and Eric Schultz. Based in Los Angeles, the firm will also have a presence in New York. Radow was previously VP of global communications and brand marketing at digital studio TheSoul Publishing, where Schultz served as senior director of global communications. TheSoul will also serve as a partner alongside Radow and Schultz in the new operation. World’s Fair Communications specializes in generating press coverage, media relations and training, thought leadership, crisis communication, speaker development, brand identity & messaging, content strategy, awards, and reputation management. "World's Fairs celebrate innovation, forward-thinking, and accomplishment. Eric and I are thrilled to apply our communication expertise to brands that align with these ideals and aim to elevate their global reputation,” said Radow.

Touchdown Strategies acquires Austin, TX-based strategic content agency YSPK. Touchdown will now offer YSPK's methods of creative direction, digital marketing, content creation, and strategy to clients and partners. YSPK founder and creative director Joel Walker will join Touchdown Strategies as SVP to lead the new digital and creative services team. “Joel is a pro with incredible experience on all sides of storytelling and his innovative strategy, production, and analytical processes will help our clients reach their audiences and advance strategic imperatives,” said Touchdown Strategies president James Davis.