This book will shock you and forever change the way you see innovation. As a serial innovator, Dr. DeArmitt ruthlessly exposes the real problems and gives proven solutions. You can halve your R&D spending and still get far better results. Here's some of what you will learn. » Proven technique to go from 90% failure to 90% success at converting ideas into profits » The real reasons why large companies falter and fail plus how to avoid them » The value of open innovation finally quantified in dollar terms, with shocking results » Why Apple was the exception and why that must come to an end