Selecting the right e-commerce platform is a pivotal decision that can significantly impact your online business’s success. With numerous options available, the decision between deploying WooCommerce vs Shopify, two of the most popular choices, is something that most e-commerce marketers face at some point in their career. Each offers distinct features, advantages, and potential drawbacks. […]

WooCommerce vs Shopify: Pros, Cons, and Key Differences appeared first on NealSchaffer.com

Email marketing might not be the trendiest tool in digital marketing—but that’s exactly why it works. While the hype cycles push you toward the latest social platform or shiny content format, the smart long-term play is investing in assets you actually own. And aside from your website, your email list is the most valuable digital […]

15 Powerful Benefits of Email Marketing That Make It a No-Brainer in 2025 appeared first on NealSchaffer.com

Blog design is essential for success. It shapes how visitors experience your content and influences their actions. Poor design can drive away potential customers while effective design keeps them engaged and coming back. As someone who provides business value through strategic guidance, I’ve seen countless blogs fail due to design issues that could have been […]

Blog Design Best Practices: Tips for Making Your Blog Performance Better Than Ever Before appeared first on NealSchaffer.com

Instagram reposting presents a strategic opportunity. When executed properly, sharing user-generated content (UGC) can significantly enhance your brand presence while building community. Many marketers, however, struggle with maintaining a consistent brand voice when integrating others’ content into their feed. I’ve observed countless brands damage their carefully crafted image through improper content curation. The right reposting […]

How to Repost on Instagram Without Diluting Your Brand Authority appeared first on NealSchaffer.com

Let’s face it: running an ecommerce business today isn’t just about having a great product. It’s about how efficiently you run your store, how well you serve your customers, and how smart you are with your time and resources. And that all starts with having the right ecommerce tools in place. But here’s the problem […]

19 Must-Have Ecommerce Tools to Grow Your Online Store in 2025 appeared first on NealSchaffer.com

Email marketing is all about keeping in better touch with your customers. The bigger and more engaged your list becomes, the more revenue that can be generated for businesses in all industries. But how can you repeatedly engage with your users in an authentic, personalized, and helpful way? The answer is using a powerful feature […]

Drip Marketing Explained: How to Build High-Converting Email Campaigns That Work Automatically appeared first on NealSchaffer.com

Few things frustrate marketers more than seeing a Facebook ad campaign stall before it even gets started. You’ve spent hours crafting the perfect ad creative, targeted your audience with precision, and allocated your budget carefully—only to find your ad stuck in limbo, not delivering impressions or generating results. This scenario plays out daily for businesses […]

Facebook Ad Not Delivering? Here’s How to Fix Common Issues appeared first on NealSchaffer.com

When people talk about social media, YouTube often gets left out of the conversation—despite being the second most visited website in the world. As a Fractional CMO and someone who’s helped brands build deeper relationships through digital content, I believe the real question isn’t whether YouTube is social media, but how we’re leveraging it as […]

Is YouTube Social Media? Why the Answer Matters for Your Marketing Strategy appeared first on NealSchaffer.com

If you own an e-commerce store or you’re thinking about starting one, it’s important to think about how you’ll store and display the site data. After all, even the smallest e-commerce shop has product photos, descriptions, pricing information, inventory, and more. In other words, unlike simple websites focused on content creation like a blog, there […]

15 Best Ecommerce CMS Platforms (2025 Comparison Guide) appeared first on NealSchaffer.com

In a world where attention is fleeting and trust in brands is at an all-time low, there’s one form of content that continues to cut through the noise: user-generated content (UGC). In fact, 92% of consumers trust recommendations from others—even strangers—over branded content. UGC marketing taps into the power of that trust. It’s not just […]

What is UGC Marketing? The Ultimate Guide to User-Generated Content Strategies for 2025 appeared first on NealSchaffer.com

Instagram presents one of the most powerful platforms for connecting with customers. With over 2.11 billion monthly active users, the opportunity to reach your ideal audience is enormous. But simply posting content doesn’t guarantee visibility. The platform’s algorithm changes have made organic reach more challenging than ever. This is where boosting comes in. Boosting transforms […]

When and How to Boost an Instagram Post for Maximum Impact appeared first on NealSchaffer.com

Shopify has long been the go-to ecommerce platform for entrepreneurs and businesses looking to establish an online store. With increasing competition from platforms like WooCommerce, BigCommerce, and Squarespace, is Shopify worth it and still the best option in 2025? As a Fractional CMO who has worked with brands on ecommerce strategy, I’ll break down Shopify’s […]

Is Shopify Worth It in 2025? A Fractional CMO’s Take on Pros, Cons & Growth Potential appeared first on NealSchaffer.com

Everyone wants to glean insight from those one or two email marketing tips that can elevate your email campaigns to a new level, but sometimes that intel is hard to find. Email marketing operates like a private communications channel in a noisy digital world. When everyone else shouts through crowded social feeds, smart marketers whisper […]

12 Email Marketing Tips the Pros Don’t Want You to Know appeared first on NealSchaffer.com

Social media audits are critical for marketing success. They provide a structured approach to evaluate your social presence, identify problems, and uncover growth opportunities. Yet many businesses neglect this vital process, continuing with strategies that may no longer serve them well. A thorough audit is the difference between data-driven decisions and guesswork. This checklist will […]

The Ultimate Social Media Audit Checklist for Marketing Professionals appeared first on NealSchaffer.com

Platform choice shapes social media success. As social networks evolve, marketers face critical decisions about where to focus their efforts and resources. The battle between Twitter (now X) and Meta’s Threads has created new questions about which platform deserves your attention. Twitter vs Threads: Which should you devote your time to do? I’ve spent years […]

Twitter (Now X) vs Threads: A Comprehensive Comparison of Features and User Experience appeared first on NealSchaffer.com

Mom influencers are more than just social media personalities—they are community builders, entrepreneurs, and trendsetters shaping the way we see modern parenting. Whether they’re sharing real-life motherhood moments, business success stories, fitness tips, or parenting hacks, these influencers offer valuable insights and relatable content that resonates with millions. Based on my own experience in influencer […]

15 Must-Follow Mom Influencers Who Are Changing the Game in 2025 appeared first on NealSchaffer.com

Content marketing ROI matters. As marketing budgets face increased scrutiny, proving the financial impact of your content has never been more critical. With content marketing generating significantly higher ROI than traditional methods, tracking your returns is essential. The challenge isn’t just tracking content marketing metrics. It’s knowing which numbers truly matter and how they translate […]

Measuring Success: How to Calculate Content Marketing ROI Effectively appeared first on NealSchaffer.com

One of the biggest challenges in content marketing is the constant pressure to create new content. Whether you’re part of a team or running solo, publishing consistently can feel like an uphill battle—especially when your time is already stretched thin. Fortunately, you don’t always have to reinvent the wheel. While evergreen content and curated content […]

Repurposing Content: 15+ Smart, Time-Saving Methods to Multiply Your Content ROI appeared first on NealSchaffer.com

YouTube stands as a content creator’s gold mine. With 2.53 billion monthly active users, the platform offers unmatched potential to grow your audience and establish your brand. The problem isn’t understanding the potential: It’s often a lack of YouTube video ideas to implement. Let’s fix that. In my years advising businesses and content creators on […]

Top 10 YouTube Video Ideas to Boost Your Content and Attract New Subscribers appeared first on NealSchaffer.com

Crafting engaging tweets consistently is one of the biggest challenges for businesses, creators, and personal brands on X (formerly Twitter). With over 600 million active users and countless tweets posted every second, standing out requires a mix of strategy, creativity, and structure–not to mention consistency in your branding. But what if you didn’t have to […]

Unlock Twitter Success: Copy-Paste These 15 Tweet Templates appeared first on NealSchaffer.com

Creating content can feel like a daunting task, especially for beginners navigating the digital landscape. Nevertheless, content creation is an essential skill in today’s information-driven world, where compelling content can capture attention and drive engagement. Understanding the foundations of content creation is vital for anyone looking to make their mark online. With the right approach, […]

How to Create Content: A Step-by-Step Guide for Beginners appeared first on NealSchaffer.com

As someone who has been engaged in content marketing both for my own brand as well as on behalf of others as a consultant, I can confidently say that content marketing isn’t just another trend—it’s a proven strategy that drives real business results, with more than 70% of marketers understanding content marketing benefits and using […]

10 Powerful Content Marketing Benefits You Can’t Ignore appeared first on NealSchaffer.com

TikTok’s Green Screen feature transforms content creation. This powerful tool lets creators replace backgrounds with any image or video without complicated setups. Small businesses, marketers, and content creators can now produce professional-looking videos with minimal effort. Green Screen has become one of the platform’s most popular creative tools. It ranked as a top TikTok trend […]

TikTok Green Screen: How to Leverage This Feature for Creative Videos appeared first on NealSchaffer.com

Podcasting has exploded in popularity, with over 4 million podcasts and nearly 600 million listeners worldwide. But can you actually make money podcasting? I have been podcasting with my Your Digital Marketing Coach podcast (which originated as Social Business Unplugged and then became Maximize Your Social and then Maximize Your Social Influence before its current […]

How to Make Money Podcasting: 13 Proven Strategies appeared first on NealSchaffer.com

Starting a blog in 2025 is one of the best ways to share your passion, build an audience, and even create a profitable online business. But where do you start in creating a successful blog? In this step-by-step guide, you’ll learn how to start a blog from scratch, set it up the right way, attract […]

Blogging for Beginners: How to Start a Blog & Make Your First $1,000 appeared first on NealSchaffer.com

Did you know that less than 80% of legitimate emails actually reach their final destination? Email marketing is a very promising and effective way to sell goods and services. However, you can send a lot of emails and never get results if your emails aren’t delivered to recipients’ inboxes. Or, on a less drastic scale, […]

Email Deliverability Guide: 16 Best Practices to Reach More Inboxes appeared first on NealSchaffer.com

As I wrote about in Digital Threads, marketers who leverage user-generated content are seeing remarkable results. Did you know that 93% of marketing professionals report that UGC performs better than traditional branded content? This stark difference isn’t surprising when you consider how today’s consumers respond to authenticity. I hope to illustrate this by showing you […]

Creative UGC Examples: Top Ways to Leverage User-Generated Content for Marketing appeared first on NealSchaffer.com

Affiliate marketing is one of the most popular and effective ways to monetize a blog, offering bloggers the chance to earn scalable, passive income while promoting products they love. While it takes time, work, and patience, I can tell you from my own experience that it is definitely possible to generate a decent income from […]

Blogging and Affiliate Marketing: A Step-by-Step Guide to Monetizing Your Blog appeared first on NealSchaffer.com

Social media management goes beyond simply posting content. Most business leaders think of it as scheduling posts for Facebook or Instagram, but true management involves strategy, analytics, engagement, and much more. As social channels continue to evolve, the role of social media management grows increasingly complex and vital for business success. I’ve seen this evolution […]

What Is Social Media Management? Beyond Posting and Scheduling appeared first on NealSchaffer.com

Pinterest offers unique opportunities for businesses and content creators. With the right approach, you can build a substantial following that drives traffic, engagement, and even sales. Unlike other social platforms where content quickly disappears, Pinterest’s discovery-focused design gives your content a longer lifespan. I’ve seen firsthand how strategic Pinterest use can transform visibility for brands […]

How to Get Followers on Pinterest: Top Tips for Boosting Your Profile’s Reach appeared first on NealSchaffer.com

Branding is an integral part of marketing, and content is the currency of digital marketing. While content marketing and branding may initially seem like different strategies, they actually work best when they are combined. Done right, content marketing can strengthen your brand while building trust and creating a lasting impact.  What exactly is the relationship […]

How Content Marketing and Branding Work Together: Strategies to Strengthen Your Brand appeared first on NealSchaffer.com

Content creation can sometimes feel like drawing water from an empty well. We’ve all experienced that frustrating moment when inspiration seems to have abandoned us completely—staring at a blank screen, watching the cursor blink mockingly, and struggling to generate even a single worthwhile idea. As someone who advises businesses on their content strategy, I’ve seen […]

21 Fresh Content Ideas for When Your Creative Well Runs Dry appeared first on NealSchaffer.com

With all the benefits of influencer marketing, it’s no surprise that most up-and-coming ecommerce brands are experimenting with it. Established brands, too, have fully embraced influencer marketing, often leveraging affiliate networks to drive sales. But for many business owners, getting started with influencer marketing can feel overwhelming. Where do you find influencers? How do you […]

Shopify Collabs Explained: How to Grow Sales with Influencer Marketing appeared first on NealSchaffer.com

Your LinkedIn profile photo serves as your digital handshake on the platform that becomes the default website for most professionals. Because we are visual animals, your headshot creates that crucial first impression before you ever meet someone. Think about it – when you receive a connection request or check out a potential business partner’s profile, […]

LinkedIn Headshot Essentials: What to Wear and How to Pose for Your Best Photo appeared first on NealSchaffer.com

With all that is being said about SEO since the Google Helpful Content Update, the emergence of Google’s Search Generative Experience (SGE), and the growing influence of AI search engines such as Perplexity and ChatGPT search, search engine rankings and search engine optimization as a whole might be undergoing its biggest disruption since its inception. […]

My Favorite SEO Influencers I Recommend You Follow in 2025 appeared first on NealSchaffer.com

I always say that influencer marketing is the least understood yet most powerful type of marketing. I think that one of the reasons why this is the case is because business leaders and marketing executives fail to see the ROI of influencer marketing. I want to change that with this blog post. As influencer marketing […]

Influencer Marketing ROI: Understanding the Metrics That Matter appeared first on NealSchaffer.com

Did you know that nearly 70% of online purchases now happen on mobile? Or that more than 875 million people have bought from a Shopify-powered store while WordPress powers more than 40% of all websites? Choosing between Shopify and WordPress for your eCommerce store in 2025 is crucial—the right choice can skyrocket your sales and […]

WordPress vs Shopify: The Ultimate 2025 Comparison Guide appeared first on NealSchaffer.com

The numbers don’t lie. While TikTok offers unprecedented organic reach potential, approximately 80% of brands are failing to leverage this platform effectively. I’ve spent years helping companies navigate the complex social media landscape, and TikTok presents a unique challenge many marketers aren’t equipped to handle. Why does TikTok organic strategy stump so many professionals? The […]

TikTok Organic Strategy: Why 80% of Brands Fail (And How to Join the 20%) appeared first on NealSchaffer.com

Although blogging may not be the newest trend in digital marketing, it remains one of the most powerful ways to build an online presence. In fact, despite what some may say, blogging is far from dead—it’s evolving. If you’re serious about blogging in 2025, choosing the right blog hosting is one of the most critical […]

The 15 Best Blog Hosting Sites for 2025 appeared first on NealSchaffer.com

The influencer marketing landscape shifts rapidly. Strategic marketers must stay ahead of these changes to maximize their ROI and competitive advantage. As brands refine their digital approaches, understanding where influencer marketing is headed and staying ahead of the latest influencer marketing trends becomes crucial for planning effective campaigns. I’ve observed many businesses struggle to adapt […]

The 5 Influencer Marketing Trends You Can’t Ignore (and How to Adapt to Them) appeared first on NealSchaffer.com

Consumers today expect to see content tailored to their preferences, behaviors, and interests. 71% of consumers demand personalized experiences. Brands that fail to meet that expectation run the risk of losing engagement and sacrificing conversions among their audience members and customers. Content personalization offers a way for businesses to deliver highly relevant experiences, which can […]

Content Personalization in Digital Marketing: Why It Matters and How to Do It Right appeared first on NealSchaffer.com

B2B marketing automation has transformed from a nice-to-have tool into a mission-critical system for companies focused on growth in 2025. As a recognized industry authority with experience working with dozens of clients, I’ve seen how strategic automation can transform disjointed marketing efforts into streamlined, revenue-generating engines. The challenge today isn’t whether to implement marketing automation—it’s […]

The 2025 B2B Marketing Automation Playbook: Data-Backed Strategies That Work appeared first on NealSchaffer.com

In talking with clients about how they can use AI as part of their marketing, one area that might be the easiest to implement is that of installing an AI chatbot on your website. These chatbots were around before ChatGPT, and with advances in AI, these new AI chatbots have only become that much more […]

How to Create an Effective AI Chatbot Strategy for Your Business appeared first on NealSchaffer.com

Content marketing is now standard practice for most B2B companies. Teams crank out blogs, videos, social posts, and downloadable assets every day. Yet a critical question remains: Is all that content actually moving the needle for the business? Research shows that 45% of B2B companies plan to increase their content marketing budgets over the next […]

Is Your B2B Content Marketing Actually Driving Business Results? appeared first on NealSchaffer.com

Did you know that 90% of information transmitted to the brain is visual, making visual marketing essential for today’s brands? Visual content is no longer just an optional addition, as it has become the lifeblood of effective marketing in the digital age. In a world where attention spans are fleeting, and competition for consumer focus […]

15 Killer Visual Marketing Strategies for 2025 appeared first on NealSchaffer.com

LinkedIn is like a professional oasis in the middle of the noisy digital world. While other social platforms are packed with personal updates and random content, LinkedIn stands out as the place where business professionals come together to connect, share ideas, and build their reputation. But here’s the thing: even when people post thoughtful content, […]

How to Effectively Use LinkedIn Hashtags for Better Engagement appeared first on NealSchaffer.com

Nowadays, more than ever, video content is vital for enticing potential customers. Young generations, in particular, spend countless hours on social platforms, checking out viral YouTube, TikTok, and Instagram videos. Whether you’re a marketer, content creator, or business owner, having the right video editing app can make all the difference for your brand. In this […]

The 15 Best Free Video Editing Apps for the iPhone in 2025 appeared first on NealSchaffer.com

Content marketing is an essential tool for ecommerce businesses. Content marketing builds brand awareness, attracts visitors, and converts them into loyal customers. With the right strategy, ecommerce brands can leverage content to create meaningful customer experiences, improve search engine visibility, and ultimately drive sales. I have created a content marketing guide to explore effective content […]

Content Marketing for Ecommerce: Strategies to Boost Sales in 2025 appeared first on NealSchaffer.com

Email copywriting is more than just a series of words thrown together and sent out—it is a powerful tool that bridges your brand and your audience. With email marketing delivering an average ROI of $42 for every $1 spent, it’s vital to write emails that not only capture attention, but inspire action. Whether you’re a […]

Email Copywriting That Converts: 10 Definitive Tips appeared first on NealSchaffer.com

Marketing analytics has become essential. Today’s business environment demands decisions based on data, not just intuition. The right analytics tools transform raw marketing data into actionable insights that drive real results. As an educator and consultant in this space, I’ve seen firsthand how proper analytics implementation changes organizations. Companies that embrace data-driven decision-making consistently outperform […]

How Marketing Analytics Tools Can Transform Your Business Decisions appeared first on NealSchaffer.com

Selecting the right WordPress hosting provider can make or break your website’s performance, security, and growth. With so many options on the market, it’s essential to choose a host that aligns with your specific needs—whether you’re running a blog, an online store, or a business website. As someone who has had a self-hosted WordPress.org website […]

The 15 Best WordPress Hosting Providers (2025) appeared first on NealSchaffer.com

Have you heard of AI influencers? Even if you’re not into virtual AI avatars, you’ve probably come across the buzz. Like human social media stars, these digital personalities have taken over platforms like Instagram, TikTok, and YouTube. Some have even landed deals with major global brands, earning millions for their creators. So, what makes AI […]

15 AI Influencers Redefining Digital Marketing + Key Takeaways for Your Brand appeared first on NealSchaffer.com

LinkedIn used to have a profile level meter that would recommend best practices to help you fully flesh out your profile. For those that remember it, in order to achieve the 100% “all-star” status, you needed to have at least 3 LinkedIn recommendations. In other words, to have an outstanding profile, LinkedIn recommendations are mandatory, […]

15 Powerful LinkedIn Recommendation Examples That Stand Out appeared first on NealSchaffer.com

Choosing the right content management system (CMS) is a game-changer for businesses looking to build an impactful online presence. Whether you’re a small business owner, an e-commerce entrepreneur, or a blogger, the CMS you choose determines how easily you can create, manage, and scale your website. With countless options on the market, narrowing down the […]

The Only 3 Content Management Systems You Need to Know appeared first on NealSchaffer.com

Disclaimer: This blog post is sponsored by Adobe Express, but all opinions and experiences are 100% mine! As an Adobe Express Ambassador, I often get asked what are my favorite features of this awesome tool. Now, to be clear, I am a Fractional CMO, not a graphic designer, and I will often hire help when […]

7 Things I Love Most about Adobe Express appeared first on NealSchaffer.com

Formatting your blog post goes beyond just creating a visually appealing design. As AI-driven search engines increasingly influence how users find content, blog formatting must cater not only to human readers and traditional search engines, but also to large language models (LLMs). These AI tools process text differently, making structured, clear, and semantically rich formatting […]

How to Format a Blog Post with SEO and LLMs in Mind appeared first on NealSchaffer.com

Having been in the B2B sales space since 1995 and B2B social media space since 2008 when I launched my blog on LinkedIn followed by writing my first LinkedIn book in 2009, it has been amazing to see how the B2B social media marketing world continues to transform at a remarkable pace. As we look […]

The Future of B2B Social Media Marketing: Trends and Predictions for 2025 and Beyond appeared first on NealSchaffer.com

Finding the right ecommerce hosting solution is critical to the success of both smaller and larger stores. A reliable hosting provider ensures your business website works without a hitch. It reduces load times and introduces advanced security measures, both vital for customer satisfaction. I do understand that finding the right eCommerce hosting plan can be […]

15 Reliable Ecommerce Hosting Providers (2025) appeared first on NealSchaffer.com

Having helped a number of ecommerce businesses as a Fractional CMO, I know firsthand how important it is to speak the language of Excel.  What do I mean? When you are responsible for an ecommerce marketing budget, you need to be able to explain to your client—or boss—in clear numbers what your ROI looks like […]

Ecommerce Analytics: Key Metrics, Top Tools, Case Studies and Best Practices appeared first on NealSchaffer.com

Creating compelling blog titles is both an art and a science. Titles are your first opportunity to grab your target audience’s attention, entice them to click, and ultimately engage with your content. Without a strong title, even the most well-researched and beautifully written blog post may go unnoticed. The key to writing killer blog titles […]

How to Write the Perfect Blog Title: Proven Formulas and Expert Tips appeared first on NealSchaffer.com

The Chief Marketing Officer (CMO) role has never been more critical for business success than it is today. It’s a position that demands strategic vision, analytical precision, and cross-functional leadership. As organizations navigate increasingly complex markets, 80% of CEOs now view CMOs as critical to driving long-term growth. Yet despite this acknowledged importance, many organizations […]

What Does a CMO Do? A Look at the Chief Marketing Officer’s Role in Business Success appeared first on NealSchaffer.com

Keyword research is the cornerstone of a successful SEO strategy, but the sheer number of tools available can make it overwhelming to choose the right one. Whether you’re a beginner looking for free solutions or a seasoned marketer ready to invest in paid tools, the right keyword research tool can make all the difference. In […]

The 15 Best Keyword Research Tools in 2025 (Free + Paid) appeared first on NealSchaffer.com

I have been blogging since 2008 and started getting serious about my own YouTube channel more recently in 2022, so I often get asked this question of blogging vs vlogging. Both mediums have unique advantages and cater to different audiences, but both may not necessarily be right for your brand or even your niche. Let […]

Blogging vs Vlogging: Which Should You Do? appeared first on NealSchaffer.com

Twitter, now rebranded as X, remains a powerhouse in the social media landscape, offering unique opportunities for businesses, marketers, and brands to connect with a diverse and engaged audience. With 611 million monthly users and 250 million daily active users, this platform has cemented itself as a hub for real-time conversations, news, and trends. In […]

25 X / Twitter Statistics for 2025 to Guide Your Marketing Strategy appeared first on NealSchaffer.com

In the battle for market dominance, two metrics reign supreme: Share of Voice (SOV) and Share of Market (SOM). Understanding their relationship could be the key to unlocking your brand’s growth potential. I’ve seen firsthand how these metrics can make or break a marketing strategy. Let’s dive into what these crucial metrics mean and why […]

Share of Voice vs. Share of Market: What’s the Difference and Why It Matters? appeared first on NealSchaffer.com

The success of your website often begins with selecting the perfect WordPress theme. A well-chosen theme not only enhances user experience but also strengthens your online presence and can positively impact your search engine rankings. By aligning your design with the best WordPress themes, you set the foundation for a visually appealing, functional, and SEO-friendly […]

The 17 Definitive WordPress Themes to Consider for Your Next Site appeared first on NealSchaffer.com

I have been running a blog since 2008, so I have plenty of firsthand experience in blogging and recognize how excellent a platform it is for sharing ideas, promoting your business, and engaging with a wider audience. To make sure that your bases are covered, from having a proper privacy policy, to making sure you […]

Blogging Laws: What Every Blogger Needs to Know appeared first on NealSchaffer.com

In the last few years, and especially since the recent emergence of ChatGPT, numerous AI platforms have hit the market. Although previous SaaS products weren’t as sophisticated, these new AI-generated platforms rely on machine learning and predictive analysis for various tasks. Companies are using them to simplify their marketing processes, including competitive analysis, search and […]

13 AI Content Detector Tools (Free & Paid) I Recommend You Check Out – and Why appeared first on NealSchaffer.com

I don’t need to remind you that today businesses face more competition than ever. Getting your message in front of the right audience requires strategic thinking, technical know-how, and constant adaptation. Many business owners struggle with digital marketing while trying to run their core operations. This struggle leads to a critical question: should you hire […]

Why Hiring a Digital Marketing Expert Could Be the Game-Changer Your Business Needs appeared first on NealSchaffer.com

As you well know, eye-catching video content is critical for reaching target audience and boosting audience engagement. Regardless of the video post you’re trying to make, the right editor can make all the difference. These animation tools equip you with all sorts of advanced features that will help you create videos with ease. I tried […]

15 Cool Instagram Video Editors to Up Your Reels Game appeared first on NealSchaffer.com

Mass email marketing remains a powerful tool in a business arsenal in order to effectively reach their audience at scale. All too often, however, these types of emails wind up flagged as spam, and they never actually reach their intended recipients. Choosing the right tools can go a long way in making sure that emails […]

Mass Email Marketing: Top 10 Free Tools and Best Practices for Bulk Emailing appeared first on NealSchaffer.com

Short-form video platforms like TikTok and Instagram Reels are undeniably popular, but reliable platforms like YouTube remain essential for marketers and businesses. With the right plan and creativity, YouTube delivers exceptional results, backed by compelling statistics that showcase its lasting impact. These YouTube stats will help you unlock the platform’s full potential for your business. […]

25 YouTube Stats to Base Your Marketing Strategy On in 2025 appeared first on NealSchaffer.com

When clients approach me about improving their search visibility, Domain Authority (DA) consistently emerges as a focal metric. Understanding and strategically enhancing your website’s authority has become essential for achieving sustainable search performance. This guide breaks down the practical steps to increase your domain authority based on data-driven strategies that deliver measurable results. Whether you’re […]

A Practical Guide to Increasing Your Website’s Domain Authority for Better Rankings appeared first on NealSchaffer.com

Modern businesses can’t survive without marketing automation tools. This type of software is vital for streamlining email campaigns, allowing companies to create email contact lists, automate sending, and track analytics. By eliminating repetitive tasks, you will also be able to boost your marketing efforts. Whether you’re a large company or a small marketing team, you […]

15 Best Marketing Automation Tools to Streamline Your Strategy in 2025 appeared first on NealSchaffer.com

User-generated content (UGC) is truly revolutionizing advertising for businesses. Consumers have grown increasingly skeptical of more traditional types of advertising, and UGC ads have swooped in to deliver a more authentic and trustworthy format for advertisers. Through featuring actual customers and detailing their genuine experiences, companies can use UGC ads to better resonate with their […]

Why UGC Ads Are the Future of Advertising (and How to Use Them) appeared first on NealSchaffer.com

Facebook influencers have become a vital part of the digital marketing landscape, offering brands the opportunity to connect with targeted audiences in authentic and meaningful ways. As the largest social media platform, Facebook provides a unique environment for influencers to engage with communities, making it an essential channel for businesses aiming to boost brand awareness […]

Facebook Influencers: How to Find, Collaborate, and Have Success with in 2025 appeared first on NealSchaffer.com

Influencer marketing has evolved from an experimental channel into a cornerstone strategy for brands across industries. As the industry continues to shift, building successful influencer partnerships requires strategic thinking, data-driven decision-making, and authentic relationship development. In my role advising brands on their digital marketing strategies, the transformation of influencer marketing from simple product placements to […]

Influencer Marketing Best Practices: How to Build Successful Partnerships appeared first on NealSchaffer.com

If you want to be successful with your online business, you need to find the right theme for your website. This is especially the case for ecommerce websites hosted on Shopify: These Shopify themes might impact your ability to convert. Shopify themes are virtual templates that, when used right, can improve your brand image and […]

The 15 Best Shopify Themes (Free & Premium) for eCommerce Success in 2025 appeared first on NealSchaffer.com

Twitter (officially called X, but I still prefer calling it Twitter) is still one of the best platforms for building a personal brand. Among other things, it provides huge value for users who want to quickly engage with their audience and share quick updates. Unfortunately, managing your tweets and maximizing their reach can be challenging. […]

13 Twitter Extensions for Google Chrome to Help You Tweet Better appeared first on NealSchaffer.com

Blogging was once little more than a personal hobby. Over the years, however, it has evolved from that small hobby to a thriving industry, with countless opportunities to generate income. In 2025, the possibilities for making money by blogging are more diverse than ever! Thanks to advancements in technology, new monetization methods, and the growing […]

Top 7 Ways How to Make Money Blogging in 2025 appeared first on NealSchaffer.com

Social media marketing has evolved into a complex ecosystem of diverse strategies and approaches. With approximately 5.17 billion social media users worldwide, the opportunity for business growth through social channels has never been greater. However, this vast landscape demands a strategic approach to social media strategy that aligns with your specific business objectives and target […]

The 6 Different Types of Social Media Marketing: Find the Best Fit for Your Brand appeared first on NealSchaffer.com

If your website is running on WordPress, you know how hard it can be to customize landing pages and the layouts of other important elements of your website. While many still do hire web developers to customize their WordPress installations, more and more companies use WordPress page builders to create websites in-house. A lot of […]

The 15 Best WordPress Page Builders for 2025 appeared first on NealSchaffer.com

When I wrote The Age of Influence, the definitive book on influencer marketing, a few years ago, the word “collaboration” was not commonly used in the industry. Many brands opted to treat influencers as programmable ad units, and terms and conditions were usually imposed on any influencer marketing campaigns being carried out. Fast forward to today, […]

Influencer Collaborations: How to Build Powerful Partnerships appeared first on NealSchaffer.com

The quote tweet, though sometimes controversial and misunderstood, is a powerful Twitter feature. It lets your retweet cut through the noise, adding extra perspective that benefits both your followers and your relationship with the content creator. Understanding how to quote tweet can help you make the most of Twitter. A key advantage of quote tweets […]

Mastering Quote Tweets: How to Quote Tweet with Comments for Maximum Engagement appeared first on NealSchaffer.com

As someone who has been blogging since 2008 and making money from my website since 2008, I often get asked how to monetize a website. To be honest, many blogs don’t understand the potential revenue streams that they can create or focus on one or two of many different strategies. You see, strategic website monetization […]

How to Monetize Your Website: 13 Strategies to Start Generating Revenue Today appeared first on NealSchaffer.com

Email tracking software is essential for businesses looking to improve their email marketing campaigns, monitor sales outreach, and understand customer engagement. With the right email tracker, you can see who opens your emails, which links they click, and even how many times they revisit your message. In this guide, I will cover the top 15 […]

15 Best Email Tracking Software to Enhance Your Sales & Marketing appeared first on NealSchaffer.com

Take it from a content creator: It’s hard to create compelling content without using some type of specialized tool. Creators use various types of software to speed up their production process, increase engagement with their community, and even increase rankings for their contenrt within search engines.  As someone who publishes new blog posts several times […]

Best 20 Content Creation Tools Every Creator Should Know appeared first on NealSchaffer.com

As a social media marketer and marketing consultant, I’ve been using Twitter since 2008 and have seen Twitter’s evolution into the site now known as X. Some things stay the same, however, such as old-fashioned manners. Thus, my attempt to teach you all the tweet rules and Twitter etiquette that I have learned over the […]

Twitter Etiquette: 17 Essential Tweet Rules to Follow appeared first on NealSchaffer.com

SEO consulting is a professional service that helps businesses improve their online visibility and organic search rankings through expert analysis, strategy development, and optimization recommendations. According to recent SEO statistics, the top three organic search results receive over two-thirds (68.7%) of all clicks – making professional SEO guidance more crucial than ever. Understanding SEO Consulting […]

What Is SEO Consulting? How Experts Can Drive Your Website to the Top of Search Results appeared first on NealSchaffer.com

Similar to how websites require a web host, if you want to publish your podcast and disseminate it to all of the major podcasting apps such as Apple Podcasts, Spotify, YouTube Music, etc., you need to upload your podcast to a podcast hosting platform. I have been podcasting since 2013 with my Your Digital Marketing […]

Best 15 Podcast Hosting Platforms Ranked: Find the Right Fit for Your Show appeared first on NealSchaffer.com

Crafting a successful email marketing campaign can be a challenge. Studying real-world examples can help inspire your own breakthroughs in email marketing by helping you gain insight into how leading brands captivate their audiences, drive engagement, and ultimately achieve results. In this guide, I have gathered 19 incredible email marketing examples, ranging from the first […]

19 Email Marketing Examples to Inspire Better Results appeared first on NealSchaffer.com

Running out of social media content ideas? You’re not alone. The pressure to post consistently is real, but many marketers and content creators are struggling to come up with fresh ideas that actually build their brand and perform well. Whether you are managing an account for a brand, you are a small business owner, or […]

How to Never Run Out of Social Media Content Ideas: The Ultimate Guide appeared first on NealSchaffer.com

The difference between copywriting and content writing isn’t just academic—it’s the key to generating 3x more leads while spending 62% less on marketing. While both disciplines fall under the umbrella of content marketing, they serve distinctly different purposes in your digital strategy. Copywriting focuses on driving immediate action and conversions, while content writing builds long-term […]

Copywriting vs Content Writing: Understanding the Critical Distinction appeared first on NealSchaffer.com

As a Fractional CMO, I am always encouraging my clients to publish more and more videos to take advantage of the increased visibility your content and company can get on TikTok, Instagram, and YouTube. In the past, creating videos was costly, but with today’s easy-to-use online video editors, it really has become easy for anyone […]

13 Recommended Online Video Editors for Every Content Creator appeared first on NealSchaffer.com

Digital marketing is the name of the game for most types of commerce, even if ecommerce is not the only manner in which you interact with your customers. As the rise of digital marketing has continued, so too has the rise of artificial intelligence as an indispensable marketing tool. Despite its common use in today’s […]

AI in Digital Marketing: 27 Ways How Artificial Intelligence is Transforming Marketing Strategies appeared first on NealSchaffer.com

Artificial Intelligence is revolutionizing marketing effectiveness, with over 90% of businesses expected to integrate AI into their marketing strategies by 2025. The rapid advancement of AI marketing tools presents unprecedented opportunities for businesses to enhance their ROI through automation, personalization, and data-driven decision-making. This comprehensive analysis examines the most effective ways AI technology is transforming […]

Benefits of AI in Marketing: 18 Ways to Boost ROI in 2025 appeared first on NealSchaffer.com

As I prepare to build my first Shopify store for my books, coaching, and consulting services, I am experiencing firsthand how building an outstanding Shopify store requires inspiration and careful planning. Whether you’re just starting or looking to refresh your online store, analyzing successful Shopify website examples shows you what works in terms of design, […]

Top 15 Shopify Website Examples to Inspire Your Online Store appeared first on NealSchaffer.com

93% of internet traffic begins with a search. While this exact number may be debatable, the truth remains: companies should make appearing in searches a top priority to remain relevant. Appearing in search queries without paying for advertising requires website content optimization, or search engine optimization (SEO). In marketing, this is called organic search engine […]

Mastering Organic SEO: Proven Strategies and Advanced Tips for Success appeared first on NealSchaffer.com

Growing website traffic requires a strategic combination of proven promotion methods and consistent optimization. Publishing quality content consistently drives significant results, with data showing that websites publishing over 16 blog posts monthly increase their visits by 3.5 times. This guide breaks down the exact methods how to promote your website and grow it from having […]

How to Promote Your Website: From Zero to 10,000 Visitors (Proven Methods) appeared first on NealSchaffer.com

Facebook is still the king of social media, so if you are engaging on it as part of your business, you need to be measuring the results of your activities and finding ways to improve them. That is why understanding how your Facebook content performs is crucial for optimizing your social media strategy. With the […]

13 Best Facebook Analytics Tools to Track Your Social Media Performance appeared first on NealSchaffer.com

If you enjoy green trees, you might be a fan of evergreen tweets without your even knowing it. If you have ever shared the same link on Twitter with a different caption, you might also already be a fan of evergreen tweets without knowing it! Let me explain why. I like evergreen trees because I […]

Evergreen Tweets: How to Maximize Your Twitter Engagement with Timeless Content appeared first on NealSchaffer.com

LinkedIn InMail is a powerful messaging feature that allows users to communicate with professionals outside their direct network. It is a valuable tool for recruiters, salespeople, and job seekers. Unlike standard LinkedIn messages, which are restricted to your 1st-degree connections, InMail gives you the ability to reach any LinkedIn user, opening doors to new opportunities. […]

What is the InMail on LinkedIn? appeared first on NealSchaffer.com

While most marketers struggle with basic backlink tools, industry leaders are quietly using these five sophisticated platforms to find competitors backlinks and uncover their most valuable link-building strategies. Research shows top-ranking pages often have 3.8 times more backlinks, highlighting the critical role of competitor analysis in SEO. The challenge isn’t just finding your competitors’ backlinks […]

How to Find Competitors’ Backlinks: 5 Proven Methods That Actually Work appeared first on NealSchaffer.com

A social media tracker is a type of tool that I always recommend to my Fractional CMO clients when they are ready to take their social media marketing to the next level. It goes without saying that tracking your social media performance is essential to ensure you’re engaging the right audience and achieving your marketing […]

Top 15 Social Media Tracker Tools to Optimize Your Strategy appeared first on NealSchaffer.com

I have been on Twitter (sorry, I still call it Twitter) since 2008 and have amassed more than 200,000 followers over the years (click here to follow me on Twitter!). While there are many strategies I have used, there is an SEO aspect to Twitter that undoubtedly has helped me grow my account. Now I […]

15 Twitter SEO Tips and Tricks to Boost Your Brand and Drive Engagement appeared first on NealSchaffer.com

Marketing conferences are essential to stay updated with industry trends, network with peers, and learn from top experts. With so many events to choose from, it’s important to know which conferences will provide the most value for you and become a must-attend event, and which are not for you. Here is my annual guide to […]

The 15 Best Social Media & Digital Marketing Conferences to Attend in 2025 appeared first on NealSchaffer.com

Currently, 60% of small businesses use digital marketing to be an important tool to attract customers and drive sales. Why? Because digital marketing offers unique advantages that traditional marketing simply can’t match: But what exactly makes digital marketing so effective for small businesses? Let’s dive into the specific benefits and strategies that can help your […]

How Digital Marketing Helps Small Businesses Thrive in Today’s Market appeared first on NealSchaffer.com

Creating attention-grabbing Facebook ads that resonate with your audience can be time-consuming. Writers often backtrack the process several times over until they find a copy they truly like. Even then, there’s no guarantee this message will score points with your potential customers. To avoid all the headaches and hassle of creating endless Facebook Ads, you […]

15 Definitive Facebook Ad Generators for You to Try appeared first on NealSchaffer.com

Marketers often throw around the terms content creators and influencers without much deep thought, but they serve distinctly different purposes despite often being confused for one another. As author of the definitive book on influencer marketing, The Age of Influence, I can tell to begin with that while influencers have been around for more than […]

Content Creator vs Influencer: 5 Key Differences That Define These Digital Roles appeared first on NealSchaffer.com

When discussing TikTok with my Fractional CMO clients, the focus is usually as it should be on the quality of the video content itself to engage with the TikTok community. That being said, fonts can play a crucial role in making your TikTok content visually appealing and engaging. While it is a topic not brought […]

The Ultimate Guide to TikTok Fonts: Best Generators and In-App Fonts for 2025 appeared first on NealSchaffer.com

Small businesses are discovering a powerful truth: digital marketing isn’t just an option anymore—it’s a game-changing force that’s leveling the playing field against bigger competitors. As someone who’s helped countless businesses transform their digital presence, I’ve witnessed firsthand how the benefits of digital marketing can revolutionize a small business’s growth trajectory and have written in […]

The Top 8 Benefits of Digital Marketing for Small Business Growth appeared first on NealSchaffer.com

Have you ever struggled, like I have, to build your own website on WordPress? Of course you have: There is a whole industry dedicated to web development to help businesses like ours. For those looking to develop more of your website in-house, there is good news: The rise of AI-powered website builders means that it […]

13 Best AI Website Builders to Create Stunning Sites Fast appeared first on NealSchaffer.com

AI caption generator tools have seamlessly taken over our digital marketing industry. In the last year or so, numerous companies have started using this type of software to automate their writing processes and increase overall productivity. While some naysayers are still worried about their long-term impact, we can’t neglect all the benefits these powerful writing […]

15 Best AI Caption Generators for Social Media to Check Out appeared first on NealSchaffer.com

Tracking and reporting your SEO performance is essential for measuring success and making data-driven decisions. Whether you’re a business owner, marketer, or SEO professional, having the right tools can simplify your reporting process and give you actionable insights into your website’s performance. In this post, I’ll cover the 10 best SEO report tools that provide […]

7 Best Free SEO Report Tools to Improve Your Website’s Performance (+5 Free DIY Report Templates) appeared first on NealSchaffer.com

Struggling to reach your marketing goals? You’re not alone. Here’s why companies are increasingly turning to marketing consultants like me for solutions. A marketing consultant is an external professional who provides strategic marketing expertise to help businesses improve their marketing efforts and drive growth.  Think of them as your marketing strategy partner – someone who […]

What Is a Marketing Consultant and How Can They Help Your Business Grow appeared first on NealSchaffer.com

AI image generators are revolutionizing the creative industry, offering artists, designers, and content creators new ways to generate stunning visuals with just a few clicks. Whether you’re looking to create unique artwork, design eye-catching graphics, or experiment with abstract concepts, AI-powered tools can help you bring your ideas to life. As a veteran marketer, I’ve […]

15 AI Image Generators You Need to Experiment With in 2025 appeared first on NealSchaffer.com

If you are a small business, it’s safe to say that relationships are your bread and butter. After all, people love to buy goods and services from businesses and people that they know, like, and trust.  Here’s the thing: those relationship-based sales require business owners to nurture customers. Customer acquisition becomes very relationship-focused as a […]

How to Supercharge Your Email Marketing with CRM: Best Practices and Top 10 Tools appeared first on NealSchaffer.com

Email marketing continues to be one of the most powerful tools available to connect businesses and their audiences. Email marketing can also help drive sales and build lasting relationships with your audience. If email marketing campaigns do not plan carefully, execute with precision, and continually optimize, however, those campaigns will not succeed. In this guide, […]

Mastering Email Marketing Campaigns: From Planning to Execution appeared first on NealSchaffer.com

Every click, every share, every conversion tells a story—but are you listening to what your data is saying? Making marketing decisions without proper analytics is like throwing darts in the dark—you might hit something, but you’re probably wasting a lot of resources along the way. What is Digital Marketing Analytics? Digital marketing analytics is the […]

What is Digital Marketing Analytics? How to Use Data to Drive Better Marketing Decisions appeared first on NealSchaffer.com

Nowadays, it’s hard to imagine an effective blogging process without the use of artificial intelligence. With high-end AI software, creators can generate text, images, and videos from scratch. Blogging software increases your weekly blog output while also optimizing articles for Google and other search engines.  In this post, I want to share 11 innovative solutions […]

AI Blogging: How to Use AI to Write Blog Posts and the 11 Best Tools You Need appeared first on NealSchaffer.com

Micro-influencers have emerged as a vital component of modern marketing strategies, offering brands the ability to connect with highly engaged niche audiences. Unlike their macro counterparts, micro-influencers bring authenticity and relatability, making them more effective in driving conversions and building brand trust. This guide explores the benefits of working with micro-influencers, how to find the […]

Micro-Influencers: How to Leverage Their Power for Your Brand’s Success appeared first on NealSchaffer.com

In an era where 2.71 billion people shop online, digital marketing isn’t just an option – it’s the lifeline of modern business success. As a digital marketing consultant who’s helped countless businesses transform their online presence, I’ve seen firsthand how proper digital marketing can revolutionize a company’s growth trajectory. I also wrote about my experiences […]

Understanding Digital Marketing in Business: A Guide for Entrepreneurs and Small Businesses appeared first on NealSchaffer.com

Artificial intelligence is rapidly transforming how businesses approach Facebook Ads, offering unprecedented opportunities for optimization, personalization, and automation. Whether you’re looking to enhance targeting, automate creative processes, or optimize ad spend, AI-powered tools are becoming indispensable for marketers aiming to maximize their ROI. Although most of these platforms are quite expensive, they quickly pay off […]

15 AI Tools That Will Transform Your Facebook Ads Strategy appeared first on NealSchaffer.com

Most of us are familiar with B2C email marketing. This is especially true if you shop online, because websites often ask to send emails when an order is placed. Sometimes they’ll even collect emails without an order, usually in exchange for a coupon. After that, you’ll likely get follow-up emails about every sale, promotion, and […]

11 Best Practices for Successful B2B Email Marketing in 2025 appeared first on NealSchaffer.com

Finding the right users on Instagram can be a game-changer for businesses looking to discover potential customers, influencers, or even brand ambassadors. With millions of profiles, searching manually can be overwhelming. Thankfully, there are Instagram user search tools designed to help you locate and connect with the right people more efficiently. Based on my Fractional […]

Top 5 Instagram User Search Tools to Discover Customers, Influencers, and More appeared first on NealSchaffer.com

If you’re a small business or a beginner content creator, engaging in social media is no longer an option. You want to engage efficiently using some tools, but you also need to manage your business expenses wisely during its early stages. Many top-tier social media management tools are quite expensive, but fortunately there are still […]

Top 13 Free Social Media Management Tools You Need to Know appeared first on NealSchaffer.com

AI marketing tools are reshaping digital strategies in 2025. Here’s what you need to know: Key benefits: How to choose the right AI marketing tools: Remember: AI tools enhance human creativity, not replace it. Use them to handle data and optimization, freeing your team to focus on strategy and innovation. Quick Comparison: Tool Main Use […]

The Best AI Marketing Tools for 2025: Revolutionizing Digital Strategies appeared first on NealSchaffer.com

LinkedIn Premium can be worth it for small business owners and marketers, but it depends on your specific needs and goals. Here’s a quick overview: Is it right for you? You should buy if you’re: You should skip if you’re: Actively networking A casual LinkedIn user Generating leads On a tight budget In sales, looking […]

Is LinkedIn Premium Really Worth the Investment for Small Business Owners and Marketers? appeared first on NealSchaffer.com

In this fast-paced world of digital marketing, having the right tools and platforms at your disposal can make all the difference. Whether you’re looking to automate your marketing efforts, gain deeper insights into your audience, or streamline your content management, the right digital marketing platforms are essential. Based on my experience as a digital marketing […]

21 Definitive Digital Marketing Platforms appeared first on NealSchaffer.com

Choosing between influencer marketing and affiliate marketing? Here’s what you need to know: Quick Comparison: Aspect Influencer Marketing Affiliate Marketing Main Goal Brand awareness Sales and revenue Payment Often upfront fees Commission-based Content Control Less control, more authentic More control, less personal Measuring Success Harder to track Clear performance metrics Key differences: Which to choose? […]

Influencer Marketing vs. Affiliate Marketing: Which Is Right for Your Brand? appeared first on NealSchaffer.com

A Fractional CMO is a part-time, experienced marketing executive who brings high-level expertise to your business without the full-time cost. Here’s what you need to know: Aspect Full-Time CMO Fractional CMO Time 40+ hrs/week 15-20 hrs/month Cost $150K+/year $36K-$72K/year Focus All marketing Specific projects Experience One company Multi-industry Fractional CMOs can supercharge your marketing by: […]

What Is a Fractional CMO, and How Can They Accelerate Your Marketing Strategy? appeared first on NealSchaffer.com

Digital marketing and social media marketing are often confused, but they’re not the same thing. Here’s what you need to know: Key differences: Where they connect: Quick Comparison: Aspect Digital Marketing Social Media Marketing Channels Websites, search engines, email, apps Social media platforms Primary goals Boost online presence, convert clicks Build relationships, increase engagement Key […]

Digital Marketing vs. Social Media Marketing: Understanding the Overlap and Differences appeared first on NealSchaffer.com

As artificial intelligence keeps getting better, the way we search for information online is changing too. AI search engines are changing how we find and use information, giving us results that are more personalized, quick, and accurate than older search methods. These advanced tools use smart algorithms, natural language processing, and machine learning to understand […]

Top 11 AI Search Engines Transforming the Future of Search appeared first on NealSchaffer.com

Digital marketing and affiliate marketing are two popular online strategies, but they work quite differently. Digital marketing is like being the captain of your own ship. You’re in charge of promoting your products or services across various online channels. You call the shots on your campaigns and brand image. Affiliate marketing? It’s more like being […]

Digital Marketing vs. Affiliate Marketing: Key Differences for Business Owners appeared first on NealSchaffer.com

As TikTok has become more popular, its use in business has rapidly increased. And despite ongoing controversies about its potential banning in the United States, consumers and businesses show no sign of decreasing time spent or investment in the platform, consistently chasing that share button and encouraging further exploration. That being said, from a content […]

The 5 Best TikTok Downloader (without Watermark) Websites for 2025 appeared first on NealSchaffer.com

While social media itself is a treasure trove of marketing campaigns and sales copy, social media data is an invaluable resource in and of itself. Marketing and analytics teams are increasingly often using Twitter scrapers to gather public data from the Twitter platform. Although scrapers offer a great way to download files in a structured […]

Looking for a Twitter Scraper? Here’s the Best Way to Scrape Tweets—and What You Can Scrape appeared first on NealSchaffer.com

AI voice generators are a new type of artificial intelligence software that helps streamline content creation. They allow us to reduce content production costs while maintaining a high quality of content due to the recent advancements in voice technology. In this article, I’ll cover the business benefits of this software. After that, I’ll go through […]

15 AI Voice Generators to Scale Your Digital Marketing appeared first on NealSchaffer.com

If you were to look at my Twitter account or receive my weekly newsletter, you will notice that I share a lot of content that I did not create. I am what you would call a content curator. By sharing other people’s content that I find authoritative and insightful, it helps me stay in front […]

The Ultimate Guide to Content Curation: Best Practices and 21 Top Tools for 2025 appeared first on NealSchaffer.com

Key Performance Indicators are the guideposts by which you design and alter your email marketing efforts, and putting an email marketing campaign into practice without developing KPIs significantly decreases your ability to achieve email marketing success. From development to evaluation and subsequent alteration, I have gathered together the ins and outs of key performance indicators […]

Essential Email Marketing KPIs: 15 Metrics for Success appeared first on NealSchaffer.com

TikTok Stories have quickly gained popularity on the platform. This feature lets users share temporary content that vanishes after 24 hours, similar to what’s available on Instagram and Snapchat. Like those platforms, TikTok’s Stories feature provides a dynamic way to connect with your audience, without your extended TikTok feed videos. Stories can be used to […]

TikTok Stories Explained: A Complete Guide appeared first on NealSchaffer.com

Artificial intelligence is making it more efficient than ever to market on social media. Social media platforms, themselves, are using AI tools to continually promote and evolve their sites. Using AI, you can effectively help your marketing strategies grow and evolve, to continually adapt and work for you and your ever-changing needs.  How exactly can […]

How to Evolve Your Marketing with AI in Social Media appeared first on NealSchaffer.com

Given the importance of social media, companies have developed search engines that would allow you to browse through these platforms more efficiently than you could do directly in social media. With these unique search engines tapping deep into the APIs of the popular social media networks, you can find trending topics, people, and brands on […]

13 Recommended Social Media Search Engines appeared first on NealSchaffer.com

You probably found this blog post because you were also looking for advice on influencer strategy or specific influencer marketing examples to inspire your next TikTok or micro – influencer campaign. When I embarked on writing The Age of Influence, the definitive guide to influencer marketing campaigns, I was in your shoes: scouring the web […]

17 Compelling Influencer Marketing Examples to Inspire Your Next Campaign appeared first on NealSchaffer.com

When you think of digital marketing, what do you first imagine? Do you think of shiny social media posts, with a heavy emphasis on social networks like Facebook and Instagram? Or do you think of blog posts, and a company’s online presence as a whole? Although blogging and social platforms often cross paths, there are […]

Blogging vs Social Media: Learn Their Differences and How to Best Use Them Together appeared first on NealSchaffer.com

In today’s digital age of generative AI, ensuring the authenticity and accuracy of images is more critical than ever. Whether you’re a content creator, marketer, or just a curious user, AI image detection tools can be invaluable. This blog post explores 9 top AI image detection tools that can help you verify images, enhance security, […]

9 AI Image Detection Tools for When You are in Doubt! appeared first on NealSchaffer.com

Content is the currency of digital and social media, so content creation is something that every company must do–and do a lot of. Content writing is one of the most demanding and time-consuming marketing processes that you truly can’t live without. Informative blog posts and catchy ad copywriting are some of the important ways that […]

My 15 Recommended AI Writer Tools appeared first on NealSchaffer.com

Whether you are a podcaster or you want to analyze podcasts for advertising or guest appearance purposes, you will want to know what podcasts are popular and how certain podcasts compare in terms of popularity. These charts are useful as they allow you to analyze podcasts based on their industry and location and compare yourself […]

Discover the 8 Best Sites for Checking Podcast Rankings appeared first on NealSchaffer.com

Using AI transcription software has become vital for companies of all sizes. As the name suggests, these platforms generate transcriptions and summaries of your online meetings and other video content. Brands use them to simplify their workflow and repurpose files into other formats.  Let’s review the technology and benefits before jumping into the recommended AI […]

15 Reliable AI Transcription Apps to Boost Your Productivity appeared first on NealSchaffer.com

As Shopify has grown, so have its offerings. While online stores were once only large enough to provide landing pages and product description pages, these platforms have begun to offer the ability to establish your online presence–and Shopify is no different.  User experience on Shopify differs from company to company, however; for many businesses, Shopify […]

10 Best Ways to Use Shopify and WordPress Together to Sell More Online appeared first on NealSchaffer.com

One of the most common questions I get asked from businesses is how to find influencers. If you’re hoping to take advantage of the influencer marketing trend that I write about in The Age of Influence, one of the toughest decisions is finding which influencers to use for your influencer marketing campaigns. While drawing up […]

11 Best Ways to Find Influencers for Your Brand appeared first on NealSchaffer.com

Have you ever used a mockup generator to see how your Facebook Ads would look like within the social media platform? These tools give you a visual representation of your promotional messages and are especially valuable if you need approval in advance for your ad creatives from internal departments or external clients. The best thing […]

8 Best Facebook Ad Mockup Generators to Enhance Your Campaigns appeared first on NealSchaffer.com

AI image extenders are game-changers for anyone looking to take their photos to the next level. Whether you’re a designer, a social media junkie, or just someone who loves experimenting with pictures, finding the right AI image extender can make all the difference. In this post, I’ll explore 13 of the coolest AI image extenders […]

13 Cool AI Image Extenders to Seamlessly Expand Your Photos appeared first on NealSchaffer.com

Take a quick look around the Internet, and you’ll quickly notice one thing: ecommerce is everywhere. In fact, these websites are a growing source of not only opportunities to buy something but also a chance to learn. After all, content marketing and consumer education are an important way to drive traffic to these sites. That’s […]

15 Ecommerce Website Examples to Inspire You appeared first on NealSchaffer.com

Email marketing is likely something you are familiar with, whether you use it yourself, or you open your inbox to a slew of marketing messages. The reason for this is simple: email marketing has long had and continues to have a great return on investment (ROI) rate. Although there are plenty of other types of […]

How to Create Your Own Powerful Email Marketing Funnel [Step-by-Step] appeared first on NealSchaffer.com

No matter what business, you should always be on the lookout for something that is new and better. When it comes to digital marketing, this also refers to website designs. If you run your website on WordPress, having the perfect theme differentiates your branding from others and gives your platform a more polished look. With […]

Top 15 WordPress Theme Detectors for Competitor Analysis appeared first on NealSchaffer.com

I have personally seen how AI has provided a ton of benefits to my own Your Digital Marketing Coach podcast. Now i want to teach YOU about the power of AI podcasting through the tools that make cutting edge technology accessible to all. Through the power of AI, you can simplify your workflows, improve content […]

Top 21 AI Podcasting Tools for Editing, Marketing, and Enhancing Your Show appeared first on NealSchaffer.com

Whether you are a startup about to start with email marketing for the first time, or an established company working out budget allocations, it’s important to understand email marketing cost. After all, it can be easy for us to pay bills and forget where the expenses are going. Unfortunately, this also allows for costs to […]

The 7 Components of – and 7 Ways to Lower – Your  Email Marketing Cost appeared first on NealSchaffer.com

Hashtags are vital for increasing TikTok’s visibility. Captions increase the reach of our posts, showing them to users interested in a particular topic, and hashtags can add more strategic intent to ensure our content has the highest chance of being seen by the most people. That’s why TikTok hashtag generators can be powerful tools for […]

Top 15 TikTok Hashtag Generators for Maximum Reach appeared first on NealSchaffer.com

Looking to improve the quality of your photos? With an AI image upscaler, you can enhance photos and other images for your social media and other platforms. Image upscalers fix various imperfections, ensuring everything you post online is of the highest quality. As such, they are invaluable for content creators who want to increase their […]

15 Free AI Image Upscalers to Improve Your Photos appeared first on NealSchaffer.com

I have talked about podcasting in the past, and how this oft-overlooked marketing strategy is one that should not be ignored. Podcast guesting, however, is perhaps even less discussed, but can be an extremely valuable tool in your marketing arsenal.  Like guest blogging, and other tactics, podcast guesting is a great way to reach your […]

Podcast Guesting: Your Complete How-to Guide to this Secret Digital Marketing Strategy appeared first on NealSchaffer.com

While there are plenty of larger influencers who have broken their way into the market and demonstrated the value of influencer marketing, fewer people talk about micro-influencer marketing, and how micro-influencers have the ability to draw in truly engaged audiences. The approach used to address these influencers is typically different from the approach used to […]

Brands That Work with Micro Influencers: How to Reach Out and Top 15 Companies to Collaborate With appeared first on NealSchaffer.com