Positive Luxury Positive Luxury
For Immediate Release:
Dateline: New York, NY
Wednesday, January 11, 2023


Meet the latest luxury brands to join the Positive Luxury community, who are now undergoing assessment to earn Butterfly Mark certification. They hail from a range of different verticals within the luxury industry, but they’re united by undertaking our ESG+ assessment and the actions they will take to embed measurable, sustainable practices throughout their operations.

Fine jewellery that’s made to live in, designed in-house with craftsmanship and with responsible sourcing at the cornerstone.

A British jeweller that has been redefining luxury since 1990, Tateossian pushes the boundaries with unique designs.

A natural, rejuvenating skincare program that consists of a simple range of products to restore and revitalise the skin – pure, effective, clean and safe.

Simply Organic Beauty
Providing luxurious services for holistic hair stylists and salons, through an exclusive collection of natural and organic professional products.

Kama Ayurveda
Natural, balanced skincare solutions created using authentic Ayurvedic formulations, which are planet-kind in alignment with the principles of Ayurveda.

COAT Paints
Sustainably produced paint in modern muted shades – COAT’s tasteful colours and 100% accurate Peel & Stick swatches are climate positive.

Emmy London
Emmy London create beautiful shoes and accessories that are exceptionally comfortable and designed to make their wearers look and feel amazing.

For a full list of certified and in assessment brands visit our members page.

If you’re interested in joining our Butterfly Mark community of 200 luxury brands, retailers and suppliers get in touch with our business development team today. Book a call here

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About Positive Luxury

 Since 2011 Positive Luxury has been accelerating organizations' adaptation to the new climate economy, keeping clients ahead of cultural and economic shifts. The company's unique four-part methodology is the only ESG assessment and certification program designed specifically for the luxury industry and incorporates a particular focus on innovation. Visit: www.positiveluxury.com and follow @Positiveluxury  

 Rejecting the traditional model rating past performance, Positive Luxury provides clients with precise gap analysis and the ability to identify and address current and future sustainability risks and diagnostics. In addition, the Connected Butterfly Mark communication tool also helps them leverage areas of strength and opportunities for competitive advantage.

 Companies that meet Positive Luxury's exacting standards for certification are approved for the Butterfly Mark, a globally respected trust mark, independently verified, signaling that companies meet the highest standard of sustainability best practice across ESG+: environmental, social, governance and innovation. With a growing community of nearly 200 luxury companies, Positive Luxury has created a community of brands, retailers, and suppliers taking tangible action – measuring, managing, and reporting their ESG impact.


Diana Verde Nieto, Co-founder, and Co-CEO of Positive Luxury 

Diana Verde Nieto is the Co-founder and Co-CEO of Positive Luxury, a pioneer in ESG, and a globally recognized figure in sustainability. Diana holds a degree in Global Leadership & Public Policy from Harvard Kennedy School, was trained by Former USA Vice President Al Gore at the Alliance of Climate Protection and was subsequently honored by the World Economic Forum as a Young Global Leader. In addition, Diana sits on various boards, including BA&SH and Grass Roots Soccer, an adolescent health organization that leverages the power of soccer to educate, inspire, and mobilize youth in developing countries.

"Consumers, employees, and the investment community demand transparency and accountability from brands, and our new Connected Butterfly Mark answer to that. From a single source of truth, people can easily access an unparalleled depth of verified ESG+ verified performance data, including a brand's sustainability journey, clearly stating their actions and ambition. This level of disclosure raises the bar for Luxury and beyond." Diana Verde Nieto, Co-Founder, and Co-CEO of Positive Luxury


Amy Nelson-Bennett, Co-CEO

Amy Nelson-Bennett brings 25 years of global experience across business transformation, brand and commercial strategy, and digital commerce and communications gained across media, retail, and luxury goods. Most recently, she led the successful turnaround of Molton Brown as CEO & President and joined the PE-backed Clive Christian Group to modernize the brand and operations and deliver rapid growth. Amy is responsible for the strategic direction of Positive Luxury, brand and commercial strategy, and day-to-day business operations. By championing a new definition of Luxury that aligns with the core principle of Luxury and sustainability, she aims to accelerate the actions of the Luxury industry and the collective positive impact it can make on nature and society. 

"Our unique four-part methodology – assessment, certification, trust-building, and future-proofing – ensures every luxury business can continuously improve its ESG performance, realize ROI and optimize sustainability as a driver of corporate value. In addition, the Connected Butterfly Mark certification sets a new public disclosure standard for certified companies and the unique value Positive Luxury provides to luxury brands, retailers, and suppliers." – Amy Nelson-Bennett, Co-CEO of Positive Luxury.

For more information, please contact: Amore Philip | Apples & Oranges Public Relations | 929-229-5512 | Admin@aoprllc.com

News Media Interview Contact
Name: Amore Philip
Title: P.R. Director
Group: Apples & Oranges Public Relations
Dateline: New York, NY United States
Direct Phone: 929-229-5512
Cell Phone: 347-683-6626
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