Bill Fotsch will present at the NCEO conference in Denver on April 23, 2015 from 9:15-10:30am. This hands-on look at Customer-Centric Open-Book Management, Open Book Management: An Interactive Session, will explain how understanding the economics of a business begins with understanding what customers value most. 

Bill will examine the ways that Customer-Centric Open-Book Management engages customers and employees alike, provides market intelligence, and increases repeat and referral business.

He will provide an overview of Open-Book Management and explain how it can improve the outlook for a company in employee engagement, customer retention, profitability, and countless other ways.

The open-book strategy begins with a question. Who do you think is more successful in the business, the farmer or the hired hand? The building contractor or the guy pounding nails? While the answers to these questions are obvious, they introduce a dilemma: How do we get employees to think like owners?

Open-Book Management is a way of running a company that helps everyone on staff think like businesspeople. Like owners. When a company implements the open-book approach, good things happen. Employees get way more involved. Owners and managers feel less stressed. Business results improve. The economics of the business come to life—for everybody.

Bill has worked with nearly 400 companies over a 20-year period, helping them develop a systematic approach to open-book management. While he has worked with several larger organizations, such as Southwest Airlines, BHP-Billiton, Harley-Davidson, Roadway Express, Carlson Travel, Scottish Hydro Electric, and Capital One, the majority of the companies he has coached are small to medium sized, privately held businesses.