I am regularly publishing articles in French. This week, I would like to attract your attention on three of my latest pieces published in the French newspaper l’Opinion:
– Many political ads look and feel like propaganda and are therefore immediately dismissed as such by voters. In this guest article, I explain the purpose of political advertising and the key to make it much more effective.
– If you are seen as winning and/or a threat, you will become a target for attacks. In this piece, I discuss the five basic strategies on how to deal with allegations.
– Have you noticed? People who swarm about the miracles of social media in election campaigns are almost always the ones who make their living with social media. As I explain in this piece, there is few academic evidence to suggest that social media alone wins elections.
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