Monday, September 20, 2021
Monday Memo: “Cave Syndrome.” Even with COVID numbers mounting, “enough anti-vaxers are dug-in that we’re now told we will not reach herd immunity.” So, consultant Holland Cooke reckons that, “if you liked April, you’re going to love October.” Many did, and will, according to survey data. On his TV show, HC and talkers
Harry Hurley and
Jon Elliot discuss why “many of our listeners are hooked-on staying-home” and they outline an opportune call-in topic. Read it
here.
Pending Business: 2022. Radio sales pro
Steve Lapa, president of
Lapcom Communications Corp, writes in today’s column about budgeting for 2022. Yes, it’s still September of 2021, “as we push into October and the balance of Q4, before you can hit the send button, 2022 will be on your budgeting agenda. Start thinking now about how key metrics will play into your game planning for next year. This cycle will require more thought as we navigate the sales recovery from a COVID-impacted 2021.” Read his piece
here.
FOX Sports Radio Unveils New Morning Drive Show. With “Outkick the Coverage” host and founder Clay Travis now hosting a midday news/talk show for Premiere Networks with Buck Sexton, FOX Sports Radio officially launches the network’s new morning drive show that takes Outkick’s place. “2 Pros and a Cup of Joe” starring LaVar Arrington, Brady Quinn and Jonas Knox takes over the 6:00 am to 9:00 am
daypart, effective immediately. Premiere Networks SVP of sports programming
Don Martin says, “The FOX Sports Radio family was so proud when Clay Travis was chosen to team up with Buck Sexton to continue the tradition of excellence created by
Rush Limbaugh. At FSR, we make a commitment to each of our affiliates to deliver the best national sports lineup in the country, 24/7. Clay’s departure left a hole in our roster, but today, we proudly continue that commitment as we serve up a breakfast of champions with the launch of ‘2 Pros and a Cup of Joe.’” The trio of personalities, who currently host several weekend programs on the network, have guest hosted FSR’s weekday morning timeslot since late May 2021. FOX Sports Radio VP of programming
Scott Shapiro adds, “Bolstering what’s already the best national sports talk lineup, we are injecting fun, personality, credibility, strong doses of caffeine, and thought-provoking conversation into morning-drive. After already getting rave reviews from the audience over the past couple months, we are fired up to have this dynamic trio start the day with a smile every morning!”
Triton Audio Marketplace Set for Q1 2022 Launch. The Triton Audio Marketplace will officially launch in the first quarter of 2022 and creator Triton Digital calls it “an innovative new global open audio exchange that, for the first time, will aggregate audiences at scale across three exploding audio segments: broadcast, podcast, and streaming, making it easier than ever for marketers and agencies to plan, buy and measure the impact of cross-platform audio advertising.” Further, Triton says, “The new Triton Audio Marketplace will offer access to the largest single pool of audio audiences, with more than 100 billion audio impressions per month across broadcast, streaming
and podcast properties, and allow marketers and agencies to transact on ALL forms of audio inventory and have access to unmatched, sophisticated measurement and targeting tools across a range of audiences, from mass reach demographics to narrower, more precise targets… the Marketplace will include radio, streaming and podcast inventory from more than 250 media companies, including 17 of the top 20 broadcasters; more than 700 hit podcast titles from the iHeartPodcast Network, the largest podcast network globally; the biggest audio creator platforms,
Voxnest and
Spreaker; and world-class content from thousands of creators.” Triton Digital president – market development
John Rosso says, “Triton has always been the leading innovator in streaming and podcast technology. Based on
WARC &
Lion’s Intelligence’s new study that shows that 31 percent of the average consumer’s media consumption is now audio, with less than 9 percent of brands media spend being allocated to audio, this new Triton Audio Marketplace is designed to now close this gap by making it easy for any marketer to find their audience in one place and plan and buy these audiences at scale across more 250 audio media partners.”
COVID-19, Biden Spending Plan, Peril Book/Gen. Milley Actions, Justice for J6 Rally, Afghanistan, Stock Slide/Inflation, Gabby Petito Case, and Emmy Awards Among Top News/Talk Stories Over the Weekend. The rate of COVID cases in the U.S., the rationing of health care due to overcrowded hospitals, and mask & vaccine mandates; the debate in congress over President Joe Biden’s $3.5 trillion spending plan; the Bob Woodward & Robert Costa book Peril and reaction to Gen. Mark Milley’s communications with China’s military; the sparsely attended Justice for J6 Rally in Washington; the aftermath of the U.S.’s exit from Afghanistan; the slide in global financial markets and concerns about inflation; the search for Gabby Petito and her fiancé Brian Laundrie; and Sunday night’s Emmy Awards were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Alpha Media Portland Seeks Content Director. There’s an excellent opportunity for an experienced content director at Alpha Media Portland. The company is looking for a content director for news/talk 101.1 KXL, sports talk 750 KXTG – “The Game” and talk 970 AM KUFO – “Freedom” and for a corporate executive with involvement of key talk talent and stations. Alpha says, “We’re looking for someone with experience
programming winning news/talk, talk and sports stations that thrive with content and entertainment in the digital world. The ideal candidate must possess an extremely good work ethic, be a self-starter who is highly organized with the ability to work in a fast-paced environment and have strong leadership skills. Alpha Media owns or operates 207 radio stations in 44 markets across the United States and is a diverse, multimedia company sharing music, sports and news across a variety of platforms. We believe in creating progressive products, world-class events and building strong relationships in our communities. See more about this position and apply
here.
Pensacola News/Talk Outlet NewsRadio 92.3/ AM1620 WNRP Seeks Program Director. Pensacola, Florida news/talk outlet WNRP “NewsRadio 92.3/AM1620” has an immediate opening for a program director. ADX Communications says, “Enjoy life working in a beach paradise on the pristine Gulf Coast of Florida’s NW panhandle. Lead our award-winning, full-service news/talker “NewsRadio 92.3/ AM1620” WNRP in
Pensacola, Florida to the next level. We have an immediate opening for a forward-thinking program director. We’ve won seven Murrow Awards, nine
Florida Association of Broadcast Journalists awards, and this year we’re nominated for a Marconi. We’re ready to take our experienced talk and news pros to the next level and grow our presence on-air, promotionally and on our social media platforms. News-based talk hosting/producing, creative production and technical trouble shooting are plusses. Must be organized, detail-oriented and with good staff communication skills. Our locally owned, independent owners are committed to live, local news and talk programming, and community-oriented promotions. The ADX Communications group also includes CatCountry98.7, 1330 ESPN Pensacola and Playlist 94.5. 401k/health/dental/vision plans available. Send audio or audio link with resume to
aschiller@newsradio1620.com. EOE.
Tags: 2 Pros and a Cup of Joe, agencies, Brady Quinn, broadcast, Buck Sexton, cave syndrome, Clay Travis, consultant, COVID, Don Martin, Fox Sports Radio, Holland Cooke, John Rosso, Jonas Knox, Lapcom Communications Corp, Lavar Arrington, marketers, Monday Memo, news/talk radio, Pending Business, podcast, Premiere Networks, radio sales, Rush Limbaugh, Scott Shapiro, Steve Lapa, streaming, Talkers Magazine, Triton Audio Marketplace, Triton Digital
Category: Front Page News, Industry News