Monday, November 28, 2022
Pending Business: Are You Truly Thankful? Radio sales pro
Steve Lapa writes in today’s column that too many radio sellers and managers don’t make an effort to show clients that they are thankful for their business. He says, “The goal of keeping a business relationship alive and healthy is a lost skill in the online world of ‘send and delete.’ Trust me here, maintaining your business relationships is an always-on skill that needs constant feeding, especially this time of year.” Read his column
here.
Monday Memo: Wait…What? Whatever you’re saying has lots of competition, especially this time of year, when everyone is so busy mentally. Consultant
Holland Cooke cautions that “Whether you’re hosting a music or talk show or doing a newscast or podcast or writing commercial or promo copy, getting-heard has never been more challenging.” How-to? In this week’s column, HC says, “Clues are everywhere.” Read his column
here.
iHeartMedia Connecticut Raises Funds and Collects Food for Connecticut Foodshare. Pictured above is WUCS-FM, Hartford “97-9 ESPN” talk host and former MLB star pitcher Rob Dibble (left) with friends at one of iHeartMedia Connecticut’s food drives that helped collect nearly 5,000 frozen turkeys, over 8,000 pounds of non-perishable food items and raised over $189,000 in monetary donations to benefit Connecticut Foodshare.
WSB’s Triple Team Traffic Food Drive Benefits Atlanta Community Food Bank. The photo above shows the WSB Triple Team Traffic crew out on the street helping to raise what would become a grand total of 11,356 pounds of food and thousands of dollars in monetary donations to benefit the Atlanta Community Food Bank. The donations gathered add up to 26,627 meals for the food insecure individuals in Georgia. WSB was one of four Cox Media Group Atlanta stations that held food drives to benefit the charity. CMG Atlanta VP and market manager Jaleigh Long comments, “This year’s partnership with Atlanta Community Food Bank and CMG is stronger than ever with nearly three times as many donations. We are thankful for our generous volunteers and listeners who served to make an impact for Atlantans facing hunger.”
Monsters in the Morning Unveil New Promo Photo. In the image above, WTKS-FM, Orlando’s Monsters in the Morning talk show – led by ringmaster Russ Rollins (center) – present their new publicity photo that’s a riff on the motif of the cover of Rolling Stone magazine.
Sports Talk Host Gerry Vaillancourt Dead at 72. The Charlotte Observer reports that longtime Charlotte sports media personality Gerry Vaillancourt, a.k.a., Gerry V, passed away on Sunday (11/27) at the age of
72. His daughter,
Kelly Vaillancourt, said his death was the result of a heart condition that he’d been diagnosed with 25 years ago. She says, “We never thought he’d get 25 more years after that diagnosis. But he never did anything by the book. You never knew what you were in for each day with him, but you knew it was always going to be a good time.” Vaillancourt was part of the TV and radio team for the NBA’s Charlotte Hornets from 1990 through 2002. He also hosted sports talk programming on WBT-AM/FM.
Trump in ’24-Ye & Fuentes Mar-a-Lago Dinner, New Congress/Warnock-Walker Runoff, The Economy, China COVID Protests, Russia-Ukraine War, Thanksgiving Holiday/Black Friday, and World Cup Among Top News/Talk Stories Over the Weekend. Gauging how Republicans feel about former President Donald Trump’s bid for the White House in 2024 and the controversy over Trump’s dinner with Ye and White Nationalist Nick Fuentes; the jockeying for power ahead of the next Congress and the runoff election between Georgia U.S. Senate candidates Raphael Warnock and Herschel Walker; inflation, supply chain issues and fears of a recession; the large-scale protests in China over the highly restrictive COVID lockdowns; Russia’s continued shelling in Ukraine; the Thanksgiving holiday and the beginning of the holiday shopping season; and the World Cup tournament were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.
The Radio Sales Arena is Changing and We Are On the Leading Edge. The key to sales growth in radio going forward is multi-platform digital marketing. In the coming decade, “radio” will simply be the engine driving an increasingly complex and sophisticated array of digitally powered platforms creating endless packages and options for the
advertiser. The keys to success will be in branding that cuts through the noise and surgical targeting that delivers optimum efficiency for agencies that know exactly what they want. The
Salem Media Group is leading the way and the opportunities for our sales team are endless. But,
right now, we need that special individual who has the tools, the vision and the ambition to get it done. That one special person who truly “gets it.”
Jerry Crowley, the longest-running GM in the nation’s largest market, says, “We want one outstanding seller who can take it to the moon! Compensation will reflect potential and performance – salary will range from 50k- 85k plus substantial bonuses and generous commissions.” Candidates should send cover letter and resume to Jerry Crowley, VP/GM, Salem Media Group, NY (WMCA 570am The Mission/WNYM 970am The Answer) at
Jcrowley@nycradio.com.
Salem Media New York Seeks Production Director. News/talk “AM 970 The Answer” WNYM and Christian Teach & Talk “AM 570 & 102.3 FM The Mission” WMCA is seeking its next full-time production director. Candidates must be experienced and willing to work in our studios in Lower Manhattan, NYC. Interested candidates can apply directly on our corporate website here.
Tags: Atlanta, business relationships, Charlotte, Clients, commercial, consultant, copy, Gerry Vaillancourt, Hartford, Holland Cooke, iHeartMedia, Monday Memo, Monsters in the Morning, news/talk radio, newscast, Pending Business, podcast, promo, radio sellers, Rob Dibble, Russ Rollins, Sales, Steve Lapa, Talk Show, Talkers Magazine, Triple Team Traffic, WBT, WSB, WUCS-FM
Category: Front Page News, Industry News