Monday Memo: Copy Worth Copying. “Make commercial copy you craft for local advertisers THIS crisp,” and, consultant Holland Cooke says, “you will make money.” In this week’s column, he rips-off…er, “compiles” examples. Read it here.

Pending Business: Checking In. Sales and marketing pro Steve Lapa says that you’re more likely get a renewal from that advertiser if you check in regularly instead of adopting the “no-news-is-good-news” approach to gauging a campaign’s effectiveness. “Great sellers are like commercial airline pilots, or cruise ship captains. Everyone is prepared with specific goals, timelines, and once the journey (schedule) begins, ready to control the mission.” Read his column here.

iHeartMedia Names Barbara Latham Area President for Central Florida. Sales and management pro Barbara Latham is promoted to area president for iHeartMedia Central Florida in which she’ll oversee the Orlando and Melbourne markets that include talk WTKS-FM “Real Radio 104.1,” news/talk WFLF “WFLA,” sports talk WYGM “FM 96.9 The Game,” plus 10 music brands. She’s most recently been serving the Orlando cluster as SVP of sales. Latham reports to division president Linda Byrd, who says, “I am thrilled to be able to promote Barb to this position. We’ve worked together for 36 years and in many different capacities. She is one of the brightest and most competitive employees I know. Barb has always been a winner, and to her, there is no other option. No one deserves this opportunity more, and it makes me happy to put this team, that I’ve managed for the last 21 years in her capable hands.”

COVID-19 Stats & Vaccines, CNN’s COVID War Special/WHO Origin Report, Suez Ship Jam, Border Crisis-Immigration Policy, Hedge Fund Failure-Financial Markets, Chauvin Trial, U.S. Afghanistan Operations, and Nashville Floods Among Top News/Talk Stories Over the Weekend. The number of COVID-19 cases in the U.S., rising cases on some states, and the rollout of vaccines; CNN’s Sunday special featuring the six doctors leading the U.S. COVID program and the WHO’s report concluding the coronavirus likely came from an animal at a Chinese wildlife market; the status of the container ship blocking the Suez canal and its effect on the global economy; the crisis of unaccompanied children at the U.S.-Mexico border and the Biden administration’s immigration policy; the failure of a major hedge fund causes problems for Credit Suisse and Nomura that could reverberate through the global economy; today’s beginning of the trial of former Minneapolis police officer Derek Chauvin; the United States’ Afghanistan operations and the Doha agreement that calls for U.S. troop removal by May 1; and the historic floods in Nashville and Middle Tennessee were some of the most-talked-about storied on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Tags: advertiser, check in, commercial copy, consultant, Florida, Holland Cooke, iHeartMedia, Linda Byrd, Marketing, Melbourne, news/talk radio, Orlando, Real Radio 104.1, renewal, Sales, Sports Talk, Steve Lapa, Talkers Magazine, WFLA, WFLF, WTKS-FM, WYGM

Category: Front Page News, Industry News