Monday, March 1, 2021
Monday Memo: On the Air, In the Air. Repetition is a powerful radio tactic. As billion-plus-dollar lawsuits and corporate censorship edicts throttle toxic talk post-January 6, consultant Holland Cooke asks, “Should it take that?” In this week’s column, he cautions that credibility is on thin ice. Read it here.
Pending Business: Stop Fighting, Start Selling. Sales and marketing pro Steve Lapa, president of Lapcom Communications Corp, writes in today’s column that the natural reaction from sellers who face objections is to fight. “Your overwhelming instinct is to defend the pitch as designed and sidestep the objections. The poise and discipline you’ve practiced when physically face-to-face with your advertiser is lost in the current fast-moving, rapid-response world of email and text. You push your point instead of ‘listening’ to the voice behind the words in the email, text, or other digital reply.” Read Lapa’s six steps for overcoming this urge here.
Round Four of January PPM Ratings Survey Released. The fourth and final round of ratings data from Nielsen Audio’s January PPM survey has been released for 12 markets including: Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s January 2021 survey covered January 7 – February 3. TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Austin, Waterloo Media’s news/talk KLBJ-AM rises 1.5 shares to finish with a 5.7 share and the #4 rank in the market. iHeartMedia’s news/talk WTKK-FM, Raleigh jumps from #5 to #3 after tacking on 1.6 shares for a 7.0 share finish. In Indianapolis, Emmis Communications’ news/talk WIBC-FM jumps to #1 after adding 1.3 shares to finish the survey with an 8.9 share. And in Milwaukee, iHeartMedia’s WISN-AM takes over the #1 rank after adding 2.8 shares for an 11.0 share, while Good Karma Brands’ crosstown news/talk WTMJ-AM rises a half share to a 6.5 share good for the #3 rank. See Mike Kinosian’s complete Ratings Takeaways report for this group of markets here.
Morning Radio Host Russ Martin Dead at 60. Dallas morning drive personality Russ Martin – host of the “Russ Martin Show” on iHeartMedia’s classic rock KEGL-FM, Dallas “97.1 The Eagle” – was found unresponsive at his home in Frisco, Texas early Saturday morning after a friend performed a wellness check. Authorities say the cause of death has not been determined by say that at this point, there is no foul play suspected. Martin was a longtime North Texas radio personality. He hosted an eponymous show on then-CBS Radio’s “Free FM” hot talk format on then KLLI-FM prior to its flip to sports talk as KRLD-FM “The Fan” in 2008. He joined KEGL in 2010.
Trump at CPAC, COVID-19 Stats & Vaccines, Biden’s Stimulus Bill/Minimum Wage Issue, Cuomo Allegations, Virginia Legalizes Pot, Myanmar Protests, and Golden Globe Awards Among Top News/Talk Stories Over the Weekend. Former President Donald Trump speaks at the final day of the CPAC in Orlando; the falling number of COVID-19 cases in the U.S., Johnson & Johnson’s vaccine is approves, and concerns about variants; President Joe Biden’s $1.9 trillion stimulus package passes the House and the battle over the $15/hour minimum wage proposal; the allegations of sexual harassment against New York Governor Andrew Cuomo and increasing calls for his resignation; Virginia becomes the 16th state to legalize marijuana; more violent protests break out in Myanmar; and Sunday night’s virtual Golden Globe Awards were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
Key Networks Launches ‘Bloomberg Business of Sports’ on 100 SportsMap Radio Affiliates. The radio show “Bloomberg Business of Sports,” hosted by Michael Barr, is debuting today on 100 SportsMap Radio affiliate stations across the country. Key Networks is syndicating the program that “takes listeners inside the business end of the sports world and explains what it means to fans and their pocketbooks. The show follows the money in the world of sports and the decisions that power the multi-billion-dollar industry. From media and technology to finance and real estate, leagues and teams across the globe have matured into far more than just back-page entertainment. The show reports on sports trades, salaries, endorsements, contracts, collective bargaining and more – all from an insider’s perspective and explains the money behind the final score.” Key Networks chief revenue officer Dennis Green says, “In today’s world, sports and business align more than ever. There is no brand better equipped than Bloomberg to report on the news and events that impact the business side of sports. We are delighted to bring this content to the SportsMap network and their affiliates around the country.”
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Producer Wanted for Syndicated Morning Show. A nationally syndicated morning show is searching for an experienced producer to help generate content and show prep. The successful candidate will have 3-5 years’ experience producing a lifestyle-based show. The individual we’re looking for will have the ability to check their ego at the door and dig deep to provide show prep and occasionally deliver on-air content. Although we’re a national show with a significant nationwide and worldwide footprint, we’re a small operation and very much a family. The successful candidate will understand the high-pressure nature of the business but also understand how to operate with minimal direction with strong personalities. This is a full-time, remote position; relocation is not required. Salary is commensurate with experience. Finalists will be required to sign a non-disclosure agreement. Learn more about this position here and send materials to: Dtc_exec@yahoo.com.
Morning Drive News Anchor-Host at Top 25 Market East Coast Station. Looking for a news air talent who can write and read news for a local, current events issue-driven morning show. Prefer an air talent who is comfortable expressing an opinion on the hot topics of the day. Interested? Submit a demo mp3 and resume ASAP. Apply confidentially to talkradiogig@gmail.com. The radio station is an EOE and females are encouraged to apply.
Tags: advertiser, Austin, Bloomberg Business of Sports, Bloomberg Radio, credibility, Dallas, Dennis green, Emmis Communications, Free FM, Good Karma Brands, Holland Cooke, iHeartMedia, Indianapolis, KEGL, Key Networks, KLBJ-AM, KLLI, KRLD-FM, Lapcom Communications Corp, Marketing, Michael Barr, Mike Kinosian, Milwaukee, Monday Memo, news/talk radio, Nielsen Audio, Pending Business, PPM, Radio, repetition, Russ Martin, Sales, sellers, SportsMap Radio, Talkers Magazine, Waterloo Media, WIBC-FM, WISN-AM, WTKK-FM Raleigh, WTMJ-AM
Category: Front Page News, Industry News