Monday Memo: Curing the Radio Advertising Pandemic. “Local-Local-Local” has been the desperate plea of programmers, as corporate bloodletting whacked station staffs. In this week’s column, consultant Holland Cooke debriefs an independent station owner – in the eye of the storm in Texas – who weathered the coronavirus pandemic better than absentee-owned competitors, with a grassroots sales strategy focused on the service retailers deemed “essential” during the shutdown. Read it here.

COVID-19 Statistics & Projections, Russia-Taliban Bounties Allegation, Presidential Race/Trump ‘White Power’ Tweet, Black Lives Matter Movement, Confederate & Colonial-Era Statues/Mississippi Flag Change, BET Awards, and Sports Leagues Among Top News/Talk Stories Over the Weekend. The spike in COVID-19 cases in Sun Belt states, the total cases around the globe, and projections for future cases; the report that Russia offered bounties to Taliban fighters for killing American soldiers; the November presidential election and President Trump’s tweet including a supporter shouting, “White power!”; the protests organized by and supporting the Black Lives Matter movement; the controversy over the status of Confederate and Colonial-era statues and Mississippi’s state flag change; Sunday’s BET Awards show; and the state of professional and college sports leagues as they attempt to launch or re-start their seasons were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: The Great Ones Have This Trait. Sales and marketing consultant Steve Lapa, president of Lapcom Communications, writes in today’s column that more important than product knowledge, planning & organizational skills, and a Rolodex of contacts, is one trait that the best salespeople share: Enthusiasm. So, how do you stay enthusiastic during these challenging times? Lapa offers three tips in his column you can read here.

Chris Jones Promotes to SVP of Sales for iHeartMedia Atlanta. Rising from his general sales manager post at iHeartMedia’s Atlanta cluster to senior vice president of sales is Chris Jones. He’ll oversee all sales operations for the Atlanta market and report to iHeartMedia Atlanta market president Justin Schaflander. Jones states, “Atlanta has been my home for 38 years, having grown up in Lithonia, attending UGA and residing in Marietta with my beautiful bride, Shell, and my two amazing daughters, Maggie and Kate Belle. I am blessed to have called Atlanta home. I love everything that is Atlanta — the energy, excitement, and diversity. I am excited to lead the charge for iHeartMedia Atlanta and the incredibly talented group of sellers, support, talent, and leadership I get to work alongside.”

Tags: Atlanta, Chris Jones, coronavirus, COVID-19, Holland Cooke, iHeartMedia, Justin Schaflander, Lapcom Communications Corp, local, Marketing, pandemic, radio advertising, Sales, station owner, Steve Lapa

Category: Front Page News, Industry News