Monday Memo: 1,000 True Fans. “Broadcasters know things podcasters don’t,” but consultant Holland Cooke explains that “podcasters have an opportunity to grow audience that broadcasters don’t.” And in this week’s column, HC points to a podcasting business strategy he’s recommended for years. Read it here.

COVID-19 Statistics & Projections, Fourth of July Holiday, Trump Mt. Rushmore Rally/Presidential Race, BLM Movement/Confederate and Colonial-Era Monuments, U.S.-China Tensions, Ghislaine Maxwell Case, and Sports League Plan Re-Opening Among Top News/Talk Stories Over the Weekend. The spiking of COVID-19 cases in numerous states and projections for future infections; the Fourth of July holiday and concerns about large gatherings; President Trump’s rally at Mt. Rushmore and the November presidential election; the Black Lives Matter protests and the movement to remove Confederate and colonial-era monuments; the U.S. and Chinese military tensions in the South China Sea; Jeffrey Epstein’s alleged former madam Ghislaine Maxwell is indicted; and the plans to re-open pro sports leagues in the U.S. were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

Pending Business: Updating Your Unique Value. Sales and marketing consultant Steve Lapa, president of Lapcom Communications, writes in today’s column about the changing “unique” value that your news/talk radio station has. He says that since radio is no longer the preeminent free utility that it once was, salespeople should take time to re-evaluate what makes their station “unique.” Read it here.

Tags: broadcasters, Holland Cooke, Monday Memo, news/talk, news/talk radio, Pending Business, podcasters, radio station, salespeople, Talkers Magazine

Category: Front Page News, Industry News