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Monday, January 18, 2021
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TALKERS Magazine --- Talk Radio Magazine TALKERS Magazine --- Talk Radio Magazine
For Immediate Release:
Dateline: Springfield, MA
Monday, January 18, 2021

 
| January 18, 2021

Monday Memo: We Are Changed. “New Year, new challenges…AND opportunities!” consultant Holland Cooke reckons. In this week’s column, HC lists “10 Fresh Insights into People’s Changing Behaviors,” based on “billions of tweets (yes, with a B).” Read it here.

Wednesday’s Biden Inauguration Preparation, Capitol Assault Investigation, Impeachment, Trump Pardons and Commutations, COVID-19 Stats & Vaccinations, Social Media and Free Speech, Migrant Caravan, Navalny Arrested, and Martin Luther King Jr. Day Among Top News/Talk Stories Over the Weekend. The preparation for Wednesday’s inauguration ceremonies for Joe Biden and Kamala Harris; the ongoing investigation into the assault on Capitol Hill; the House’s vote to impeach Donald Trump again; speculation about the coming pardons and commutations from President Trump; the fast-rising number of COVID-19 cases and deaths in the U.S. and criticism of vaccine rollout problems; social media’s banning “spreaders of misinformation” and the issue of free speech; a new migrant caravan from Honduras crosses Mexico for the U.S.; Putin opposition figure Alexei Navalny returns to Russia and is detained; and today’s Martin Luther King Jr. holiday were some of the most-talked-about stories on news/talk radio over the weekend.

Pending Business: How Do You Like to Be Coached? Sales and marketing pro, and Lapcom Communications Corp president, Steve Lapa says he recently worked with two top 20 market radio stations with no formal system for sellers to give feedback to air talent handling live reads. “The pattern is predictable. The seller sells, the host does the endorsement read, and results are disappointing. The host reads are off target and the dance begins. No one has taken the time to adjust the feedback system.” Read his column here.

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Category: Front Page News, Industry News

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Name: Michael Harrison
Group: TALKERS Magazine
Dateline: Springfield, MA United States
Direct Phone: 413-565-5413
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