Monday, December 6, 2021
Monday Memo: Humans’ Hubris. With “data now undeniable” about two super-human threats, media continue sending mixed messages instead of what consultant
Holland Cooke calls “survival information.” And in this week’s column, he blames corporate cost cuts for confusion broadcasters are causing, and suggests how stations can “earn a reputation, get quoted, drive clicks, and sell sponsorships.” Read it
here.
Pending Business: Inspect What You Expect. Radio sales pro
Steve Lapa that to “inspect what you expect” is “still one of the foundations of sales, sales management, and beyond. How about in your personal sales work? Do you inspect what you expect of yourself?” In today’s column, Lapa shares a quick study guide in how the “better-change-more” system works. Read it
here.
Round Three of November PPMs Released. The third of four rounds of ratings information from
Nielsen Audio’s November 2021 PPM survey has been released for 12 markets including: Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s November 2021 sweep covered October 14 – November 10. Today,
TALKERS magazine managing editor
Mike Kinosian presents his Rating Takeaways from this group of markets. In Portland,
Alpha Media’s news/talk KXL-FM soars to the #2 rank after climbing 1.6 share for a 7.1 share (weekly, 6+ AQH share) finish while
iHeartMedia’s crosstown news/talk KEX is flat at a 3.1 share but falls to the #16 rank.
Radio One’s news/talk WBT-AM/FM, Charlotte is up six-tenths for a 4.5 share finish and climbs to the #8 rank. iHeartMedia’s news/talk KFBK-AM/FM, Sacramento continues in the #1 rank after tacking on five-tenths for a 9.1 share finish. In Salt Lake City,
Bonneville’s news/talk KSL-AM/FM remains in the #1 spot even though it shed 2.4 shares for a 7.5 share finish while iHeartMedia’s crosstown news/talk KNRS-AM/FM added four-tenths for a 7.2 share good for the #2 rank. You can see Mike Kinosian’s complete Ratings Takeaways for this group of markets (as well as the first two rounds)
here.
COVID-19 Omicron Variant, CNN Fires Chris Cuomo, SCOTUS Abortion Arguments, Michigan School Shooting Case, January 6 Investigation, Chinese Military Aggression, Russia-Ukraine Concerns, and Bob Dole Dies Among Top News/Talk Stories Over the Weekend. The rising number of COVID-19 cases in the U.S. and the new Omicron variant; CNN fires Chris Cuomo as it investigates his role in protecting his brother, former New York Governor Andrew Cuomo; the Supreme Court’s hearing of arguments in the challenge to Mississippi’s 2018 restrictive abortion law; the twists and turns in the deadly Michigan school shooting; the House investigation into the January 6 Capitol attack and witnesses pleading “the Fifth”; China’s ongoing military build-up and aggression toward Taiwan; the concern over reports of Russian troops amassing at the Ukraine border; and former U.S. Senator and presidential candidate Bob Dole dies at 98 were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.
FOX News Media Has Radio Reporter Position Open. This Washington, DC-based position is for an experienced full-time reporter. FOX News Media says, “You will cover
a wide range of political, government, and Congressional stories for FOX News Audio (FOX News Headlines 24/7 and FOX News Terrestrial Radio). You possess strong journalism skills and thrive in a fast pace, deadline driven environment. Most importantly, you have great editorial judgement and the ability to break important news stories.” Learn more and apply
here.
Tags: Alpha Media, broadcasters, Charlotte, Cincinnati, Cleveland, Columbus, consultant, Holland Cooke, iHeartMedia, Kansas City, KFBK-AM/FM, KNRS-AM/FM, KSL-AM/FM, KXL-FM, Las Vegas, Mike Kinosian, news/talk radio, November, Orlando, Pending Business, Pittsburgh, Portland, PPMs, Radio One, radio sales, Sacramento, sales management, Salt Lake City, San Antonio, San Francisco, sponsorships, stations, Steve Lapa, Talkers Magazine, WBT-AM/FM
Category: Front Page News, Industry News