For Immediate Release:

Monday, December 5, 2022

Pending Business: From Rush to Elon. Radio sales pro Steve Lapa writes today about how Twitter is shedding advertisers since Elon Musk’s takeover of the social media platform. He says, “When the leader is alone and so ahead of the pack, the troops can’t cover the ground fast enough, chaos and uncertainty set in, and most blue-chip advertisers hate chaos and uncertainty. You can almost hear a marketing director say, ‘Why would I invest my money in that tornado, let the dust settle first and then we will re-evaluate.’ How is this like the controversies talk radio has dealt with? Read it here.

Monday Memo: Twitter Conundrum. Since the Elon Musk takeover, “there’s been a-headline or two every day,” consultant Holland Cooke observes. In this week’s column, he points to “some sobering parallels.” Read it here.

Cumulus Media Names John Lewis Market Manager for Huntsville and Chattanooga. Radio management pro John Lewis is promoted to regional vice president and market manager for Cumulus Media’s Huntsville, Alabama and Chattanooga, Tennessee station groups that include sports talk

WUMP-AM/FM, Huntsville and news/talk WGOW-AM/FM, Chattanooga plus five music brands. Lewis has been serving as VP/market manager for Huntsville. Cumulus Media president of operations Bob Walker says, “We are excited to have John continue to lead our talented Huntsville team and to expand his duties to again lead the successful team in Chattanooga. His passion for our industry and his enthusiastic leadership style are key reasons for his success.” Lewis comments, “I am very appreciative of Cumulus for this opportunity to lead the Chattanooga and Huntsville markets. I am so excited and honored to re-join the amazing Chattanooga team and help both markets continue to grow and thrive over the coming years.”

Mark Kaye’s ‘Ho Ho Hold Em Charity Poker Tourney’ Raises $36,000. The fifth annual “Ho, Ho, Hold ‘Em Charity Poker Tournament” presented by WOKV-FM, Jacksonville-based talk host Mark Kaye — pictured above in the Santa hat — raised a record $36,000. The tournament – held last Thursday (12/1) – benefits the “Kaye’s Kids” charity. Kaye and his wife Pam created “Kaye’s Kids” eight years ago on Mark’s 40th birthday. They partnered with Dreams Come True, Inc. to deliver “dream gifts” to young children battling life-threatening illnesses. This year’s tournament had an unusual result as all three of the top players were women. Linda Purvis took home the title, the trophy, and the $1000 cash prize. Kaye says, “We’ve never had a woman place in the top three before and this year the ladies dominated! We had an incredible turnout which helped make this such an amazing event. The players, the spectators, the sponsors came out in force. Every year this tournament gets bigger and better. And every year we are able to raise more and more money for ‘Kaye’s Kids.’”

Round Three of November PPMs Released. The third of four rounds of ratings data from Nielsen Audio’s November 2022 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s November 2022 sweep covered October 12 – November 8. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, on the strength of a nine-tenths increase, Alpha Media’s news/talk KXL-FM posts an 8.2 share (weekly, 6+ AHQ share) that lifts it to the #1 rank, while iHeartMedia’s crosstown news/talk KEX falls one-tenth for a 3.8 share that puts it at the #9 rank. iHeartMedia’s news/talk WOAI, San Antonio adds two-tenths for a 3.8 share good for the #10 rank, while Alpha Media’s news/talk KTSA is flat at a 3.3 share but falls back to the #14 rank. Despite dropping 1.1 shares, iHeartMedia’s news/talk KNRS-AM/FM posts an 11.2 share that keeps it ranked #1 in the market, while Bonneville’s news/talk KSL-AM/FM dips seven-tenths for a 6.6 share finish as it remains ranked #2. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets (as well as the first two rounds) here.

Talkers Books Releases New Title by Dr. Murray Sabrin. The boutique book publishing arm of TALKERS magazine, Talkers Books, announces the release of From Immigrant to Public Intellectual: An American Story by prolific writer and popular news/talk radio guest, Dr. Murray Sabrin (https://www.amazon.com/dp/B0BMZ9WP1F). The new autobiographical book with a foreword by Michael Harrison is described as a truly American story about an immigrant child’s rise from humble beginnings in a family of Jewish Holocaust survivors from post-WWII Germany to forge a stellar career as an educator,

author, political candidate, and influential “public intellectual.” Murray Sabrin explains libertarianism in plain language using his own life story set against a half-century backdrop of changing times. In 1997, Dr. Sabrin made New Jersey political history as the nominee of the Libertarian Party in the state’s gubernatorial election by being the first third-party candidate to gather enough support to meet the requirements for receiving matching funds and a place on the stage at all three debates with the two major party standard bearers. Murray Sabrin, Ph.D. is emeritus professor of finance, Ramapo College of New Jersey. He is considered a “public intellectual” for writing essays about the economy in scholarly and popular publications in addition to his numerous appearances during the past three decades as a talk media guest commenting on political and social issues. He is the author of Tax Free 2000, Why the Federal Reserve Sucks; Universal Medical Care: From Conception to End-of-Life; Navigating the Boom/Bust Cycle; and most recently, The Finance of Health Care: Wellness and Innovative Approaches to Employee Medical Insurance. His commentaries can be followed at murraysabrin.substack.com. To arrange an interview with Dr. Murray Sabrin to discuss anything from his days as a student growing up in the Bronx during the JFK/LBJ era to his groundbreaking gubernatorial campaign to his present-day status as one of the leading libertarian thinkers and spokespersons in America with insights into inflation, crime, health care and U.S. involvement in foreign affairs – contact Victoria Jones at DC Radio Company. 917-865-3991 or victoria@dcradiocompany.com.

Trump in ‘24/Constitution Comments, Georgia Runoff, Twitter/Anti-Semitism, Respect for Marriage Act, North Korea Missiles, Russia-Ukraine War, China’s Zero COVID Protests, and the World Cup Among Top News/Talk Stories Over the Weekend. Former President Donald Trump’s bid for the White House in 2024 and his recent comments that the U.S. Constitution should be terminated; Tuesday’s runoff election between Raphael Warnock and Herschel Walker for one of the U.S. Senate seats representing Georgia; Elon Musk’s operation of Twitter and the spate of anti-Semitic rhetoric plaguing the social media platform; the Respect for Marriage Act making its way through congress that would protect gay marriage; North Korea’s continued firing of missiles threatening South Korea; Russia’s ongoing invasion of Ukraine; the protests against China’s zero-COVID policy; and the World Cup tournament were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

The Radio Sales Arena is Changing and We Are On the Leading Edge. The key to sales growth in radio going forward is multi-platform digital marketing. In the coming decade, “radio” will simply be the engine driving an increasingly complex and sophisticated array of digitally powered platforms creating endless packages and options for the

advertiser. The keys to success will be in branding that cuts through the noise and surgical targeting that delivers optimum efficiency for agencies that know exactly what they want. The Salem Media Group is leading the way and the opportunities for our sales team are endless. But, right now, we need that special individual who has the tools, the vision and the ambition to get it done. That one special person who truly “gets it.” Jerry Crowley, the longest-running GM in the nation’s largest market, says, “We want one outstanding seller who can take it to the moon! Compensation will reflect potential and performance – salary will range from 50k- 85k plus substantial bonuses and generous commissions.” Candidates should send cover letter and resume to Jerry Crowley, VP/GM, Salem Media Group, NY (WMCA 570am The Mission/WNYM 970am The Answer) at Jcrowley@nycradio.com.

Salem Media New York Seeks Production Director. News/talk “AM 970 The Answer” WNYM and Christian Teach & Talk “AM 570 & 102.3 FM The Mission” WMCA is seeking its next full-time production director. Candidates must be experienced and willing to work in our studios in Lower Manhattan, NYC. Interested candidates can apply directly on our corporate website here.

Tags: Alpha Media, Bob Walker, Bonneville, Charlotte, Chattanooga, Cincinnati, Cleveland, Columbus, Cumulus Media, Elon Musk, Ho Ho Hold 'Em Charity Poker Tournament, Holland Cooke, Huntsville, iHeartMedia, John Lewis, Kansas City, KEX, KNRS-AM/FM, KSL-AM/FM, KTSA, KXL-AM/FM, Las Vegas, Mark Kaye, market manager, Monday Memo, news/talk, news/talk radio, Nielsen Audio, November 2022, Orlando, Pam, Pending Business, Pittsburgh, Portland, PPM, ratings, Sacramento, Salt Lake City, San Antonio, Sports Talk, Steve Lapa, Talkers Magazine, Twitter, WGOW-AM/FM, WOAI, WUMP-AM/FM

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