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Monday, April 5, 2021
From:
TALKERS Magazine --- Talk Radio Magazine TALKERS Magazine --- Talk Radio Magazine
For Immediate Release:
Dateline: Springfield, MA
Monday, April 5, 2021

 
| April 5, 2021

Monday Memo: Argument? Or Assessment? Reckoning that “I may be the only person in talk radio who thinks his own opinion DOESN’T matter,” consultant Holland Cooke compares what listeners are hearing to what they’re feeling and warns that “ambiguity is risky.” Read his column here.

Pending Business: Some Good News. Sales and marketing pro Steve Lapa says last week’s employment news was encouraging – over 900,000 new jobs and counting – the biggest increase we’ve seen in over six months. With the hope of an expanding economy in mind, Lapa asks, “Are you ready for local business leaning into a recovery mode? The smart managers and sellers will be prepared with plans and packages that show advertisers the flexibility and creativity that only radio can offer.” See his five-point checklist here.

Former KROQ, Los Angeles Morning Host Gene Baxter’s ‘Podcast Radio’ Profiled in Forbes. Former longtime KROQ, Los Angeles morning personality Gene “Bean” Baxter (pictured here) has been living in the UK since he retired from LA radio and his current gig as a presenter on “Podcast Radio” – a DAB+ digital radio station that, as the name implied, broadcasts podcasts over the radio – is the focus of a piece in Forbes. The project is led by British broadcasters Gerry Edwards and Paul Chantler. The broadcast radio station – claiming to be the first in the world to be exclusively playing podcasts on the air – debuted in February of 2020 and can be heard in London, Birmingham, Surrey, Manchester and Glasgow (and digitally via smart speakers, apps, and the Podcast Radio website). Sunday Times radio correspondent Gillian Reynolds says of the project, “Podcast Radio has found its place on the dial because of its investors’ belief that, with millions of podcasts to choose from, people will trust radio to discern the ones that are worth hearing.”

 COVID-19, Biden Infrastructure Plan, Voting Legislation/MLB All-Star Game Move, Florida Reservoir Situation, Derek Chauvin Trial, Amazon Union Vote, and NCAA Tournaments Among Top News/Talk Stories Over the Weekend. The number of COVID-19 cases in the U.S., concerns about variants, and the rollout of vaccines; the battle in Washington over President Joe Biden’s $2.3 trillion infrastructure plan; the voting changes in Georgia, Democrats’ federal voting rights bill, and Major League Baseball’s moving the All-Star Game out of Atlanta; the potential flooding issue at a Florida toxic pollutant reservoir; the trial of former Minneapolis police officer Derek Chauvin in the death of George Floyd; the vote whether or not to unionize at Amazon’s Bessemer, Alabama operations; and the weekend’s NCAA tournaments and Stanford’s victory over Arizona in the Women’s division were some of the most-talked-about stories on news/talk radio over the weekend, according to ongoing research from TALKERS magazine.

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Category: Front Page News, Industry News

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Name: Michael Harrison
Group: TALKERS Magazine
Dateline: Springfield, MA United States
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