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Midlife Classic Cars Interview
Jim Ciardella ---  Ferrari Writer Jim Ciardella --- Ferrari Writer
For Immediate Release:
Dateline: Los Gatos, CA
Friday, September 16, 2022


Ferrari, From the Other Side

Ever wonder how Ferrari became so popular when annual sales were under 100 cars in the early 1970s?

midlife classic cars

Ferrari of Los Gatos opened its doors in 1976, and by the early 1980s, annual sales were
more than a thousand, and the dealership became number one in North America, maybe the

So how does a Ferrari dealer go from being number one in North America to suddenly losing
everything in the blink of an eye?

The revealing answer is in The Dealer: How One California Dealership Fueled the Rise of
Ferrari Cars in America.

Now you can find out what happened on that quiet corner of East Main Street and Pageant Way in Los Gatos, California.

The Dealer

Ferrari of Los Gatos fueled sales so quickly that Enzo Ferrari took notice. He brought the
American dealers to Italy more than once to show his appreciation and let them see a side of
Ferrari few have ever experienced.

Unfortunately, in 1988 when Enzo passed, others thought North American dealers were no
longer needed. One dealer, Brian Burnett, decided that Ferrari of Los Gatos would prove them

He fought to save Ferrari of Los Gatos and help the other dealers as well. The Dealer includes stories from owners Brian Burnett and Richard Rivoir, their employees, customers, and other dealers, as told to author Jim Ciardella.

Order your copy of The Dealer at jimciardella.com

the dealer
Midlife Classic Cars Interview

Listen to Jim discuss details of his new book The Dealer with Chad of Midlife Class Cars.

In this interview, Jim shares his experience buying his first Ferrari, what led him to write the
book, his college experience at sixty years old, and how he became good friends with Brian

ferrari history
Chad asks the questions we all want answers to, so you don’t want to miss this interview!

About the Blog

The blog FLGstory.com tells how two young men had a dream to sell Ferraris. In 1976, Richard Rivoir and Brian Burnett's dream turned into a Silicon Valley business that became the best-known Ferrari dealership in the world. It's the story of Ferrari of Los Gatos and corresponds with a book that is a work in progress. 

About the Author 

Jim Ciardella is a storyteller, Ferrari enthusiast, and native Californian. Born and raised in Palo Alto, he grew up in the heart of Silicon Valley and witnessed the dot.com boom and the changes it created.

At one point, he met Brian Burnett, co-owner of Ferrari of Los Gatos. Over the years, Brian told Jim numerous stories about Ferrari of Los Gatos and finished each tale with these words: “And someone ought to write a book about it.”

One night, after many stories and Brian’s predictable conclusion, Jim told him, “I’ll do it. I’ll write the book.”

When he isn’t writing to tell a story, Jim, a finance executive, helps technology companies. He started his career in public accounting and soon realized that growing and improving businesses was his calling. And there was no better place to fulfill that calling than Silicon Valley, the land of startups and successful hi-tech firms.

Writing played a big part in all of Jim’s business experiences and is his real passion. Jim believes, “The written word weaves memories into an amazing story.”

News Media Interview Contact
Name: Lacey DiCarlo
Group: Jim Ciardella LLC
Dateline: Morgan Hill, CA United States
Direct Phone: 856-889-4892
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