As part of ongoing consumer education efforts the American Association for Medicare Supplement Insurance announced an effort with GardenSMART television gardening program broadcast on local Public Broadcasting stations (PBS) and Create TV throughout the United States..

"We believe there is significant overlap in our audiences and target markets making a mutually beneficially effort well worth undertaking," explains Jesse Slome, director of the American Association for Medicare Supplement Insurance (AAMSI).   "There are millions of passionate gardeners, many who are older and retired, many who are educated and insurance buyers who we want to reach and educate."

The first article authored by the Association director appears in the March GardenSMART newsletter distributed to over 100,000 subscribers.  "Your article 'Tips For Consumers Seeking Medicare Supplement Insurance' is in the top 50% of articles opened," shares Jim McCutcheon, executive producer of GardenSMART.  "That's an excellent indicator of interest."

"We look forward to continuing the relationship and to introducing the medium to Medicare insurers who might wish to undertake sponsorships," Slome adds.

The American Association for Medicare Supplement insurance advocates for smart planning and supports insurance professionals who market Medicare insurance options.  Consumers interested in finding local Medicare Supplement agents can visit the Association's website at www.medicaresupp.org.

GardenSMART provides a wide range of practical, helpful advice ranging from new plant ideas and outdoor living concepts.   For more information visit their website www.gardensmart.tv.