Monday, January 18, 2016
For Immediate Release
Contact:
Linda Popky
(650)281-4854
linda@popky.com
Marketing Above the Noise Nominated for Marketing Book of the Year
Voting for Top Book Open Through January 31st
Redwood Shores, CA – January 18, 2016. The recently released book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, has been nominated as a finalist in the Marketing Book of the Year 2016 competition.
The competition is organized by Marketing & Sales Books (M&SB), whose advisory board selected the book as one of the 20 top marketing books of the past year. Voting for the top book of the year is open from now until January 31st at: http://www.marketingandsalesbooks.com/en/marketing-book-of-the-year-twothousandsixteen
"I'm excited to be nominated for this award," said author Linda Popky, president of Silicon Valley-based Leverage2Market Associates. "Amongst all the discussions of social media and digital marketing, it's great to see that marketers are not losing track of the key principles that drive successful marketing campaigns and help organizations stand out above the noise in the marketplace."
About The Book
The book, published by Bibliomotion in March 2015, is a practical guide that urges marketers and business to focus less on keeping up with the latest marketing tools and tactics, and more on what matters: long-term strategies that work. With a refreshing back-to-basics approach, Popky outlines eight timeless truths of successful marketing initiatives—what she calls the Dynamic Market Leverage Factors. These factors, she argues, have slipped into the background as marketers fiercely try to stay abreast of new technologies and platforms—often at the expense of their marketing success.
With compelling case studies throughout—from Caribou Coffee to X-Box—Popky illustrates the Dynamic Market Leverage Factors in play. Further, she carefully explores how marketing today intersects with product development, customer service, sales, and information technology and offers insight into how organizations can work cohesively to increase the likelihood of business success.
The book is available in hardcopy, eBook, and audio book editions on Amazon, Barnes & Noble, and from top independent booksellers everywhere.
About Linda Popky
Linda Popky is the president of Leverage2 Market Associates, a Silicon Valley-based strategic marketing company that helps transform organizations through powerful marketing performance. Her clients range from consultants and small businesses to mid-sized companies and large Fortune 500 enterprises.
Linda has been named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consulting® Hall of Fame. She is the past president of Women in Consulting, an ambassador for Watermark, the organization for exceptional women who have made their mark, and a member of the Marketing Executives Networking Group.
In addition to writing the recently released book Marketing Above the Noise: Achieve Strategic Advantage with Marketing That Matters, she is a classical pianist who has recorded a CD of classical piano music called Night Songs.