Friday, April 3, 2020
In light of the changing world around us, we’ve decided to continue March Adness as usual in hopes that it offers a welcome distraction and helps us focus on the good that’s still going on.
And the winner is…
Alzheimer’s Awareness! Congratulations to our campaign sponsor the
Alzheimer’s Association and our creative agency
The Community for being named 2020 March Adness Champion.
A big round of applause goes out to our sweet sixteen PSAs that made it to this year’s competition. Thank you to everyone for voting for your favorites and supporting such wonderful causes! These campaigns continue to create change and inspire action, and we are so honored to produce this work year after year. Learn more about the winning campaign below.
More than 5 million Americans live with Alzheimer’s but less than half are ever diagnosed. Close family members, who know their loved ones best, are typically the first to notice memory issues or cognitive problems, but they are often hesitant to say something – even when they know something is wrong. While acknowledging why your loved one may be acting differently is hard, it can be critical, as early detection of Alzheimer’s can make a difference in managing the disease. By telling real, relatable stories of families who have benefited from early detection of Alzheimer’s, the campaign empowers people to have these critical conversations with loved ones when they notice something is different.
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March Adness 2020: The Winner! appeared first on
AdLibbing.org.