Home > NewsRelease > March Adness 2020: See Sweet Sixteen Round 3 Winners Here and Get Ready for Round 4!
March Adness 2020: See Sweet Sixteen Round 3 Winners Here and Get Ready for Round 4!
Ad Council Ad Council
For Immediate Release:
Dateline: New York , NY
Wednesday, March 18, 2020


Before we jump into today’s winners we wanted to let you know that we’ll be continuing March Adness as usual. Amid all that’s going on in the world, we hope the contest will continue to offer a welcome distraction and a reminder of all the good work that’s still going on. We encourage you to vote from home, help us crown a winner and stay well!
So without further ado, the winners of our Sweet Sixteen Round 3 are…Adoption from Foster Care and Saving for Retirement! Congratulations to these two campaigns and thank you to everyone who has voted in March Adness so far.
Now let’s get ready for the Sweet Sixteen Round 4 showdown: End Family Fire versus Alzheimer’s Awareness and Lung Cancer Screening versus Fatherhood Involvement. Check out the campaigns below. Voting for this round begins on 3/19, so be sure you’re signed up to vote – it’s a simple as giving us your email in the box to the right of this post!
You can expect to see Adoption from Foster Care and Saving for Retirement in the Excellent 8 starting on 3/24, which of this round’s campaigns will be there with them?

End Family Fire vs. Alzheimer’s Awareness

We know kids are curious and they get into everything. That’s why it’s important to make sure any guns in the home are stored locked, unloaded, separate from ammunition and inaccessible to children. By taking these steps, you can protect your kids from family fire – shootings involving an improperly stored or misused gun found in the home that results in death or injury. When it comes to guns, we can all agree on the importance of preventing kids from having easy access to them. Learn more about safe gun storage at EndFamilyFire.org.

More than 5 million Americans live with Alzheimer’s but less than half are ever diagnosed. Close family members, who know their loved ones best, are typically the first to notice memory issues or cognitive problems, but they are often hesitant to say something – even when they know something is wrong. While acknowledging why your loved one may be acting differently is hard, it can be critical, as early detection of Alzheimer’s can make a difference in managing the disease. By telling real, relatable stories of families who have benefited from early detection of Alzheimer’s, the campaign empowers people to have these critical conversations with loved ones when they notice something is different.

Lung Cancer Screening vs. Fatherhood Involvement

Lung cancer is the #1 cancer killer of men and women. If everyone at high-risk were screened, 48,000 lives would be saved. Talk to your doctor or learn more at SavedByTheScan.org.

Today, 1 out of every 2 working dads say they spend too little time with their kids and want to do a better job at parenting. Having an involved father significantly contributes to happier and healthier children, and this is true whether a father lives with his child or not. The Ad Council’s Fatherhood Involvement campaign encourages men to #DanceLikeaDad and share a moment with their children. New PSAs feature fathers and children dancing with and alongside each other to show the smallest moments can make the biggest difference. The PSA directs audiences to visit Fatherhood.gov for parenting tips, fatherhood programs and other resources. Share this timeless message with the dads in your community.
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The Advertising Council
New York, NY
(212) 922-1500