For Immediate Release:

Friday, March 22, 2019

Drum roll please! The winners of our Sweet Sixteen Round 4 are…Lung Cancer Screening and Adoption from Foster Care! Congrats to these two moving campaigns and thanks to everyone who has votes in March Adness so far.
Now it’s time for the Elite Eight Round 1: Love Has No Labels versus Empowering Girls in STEM and Fatherhood Involvement versus End Family Fire. Learn about the campaigns below. Voting for this round begins on 3/26, so be sure you’re signed up to vote–you can easily do so by entering your email in the box to the right of this post.

Love Has No Labels

Rising is a powerful film that takes us back to where we started with Love Has No Labels, a movement to promote acceptance and inclusion of all people across race, religion, gender, sexual orientation, age and ability. The film reminds everyone to see each other as humans above all else. It captures the poignant story of a diverse neighborhood coming together in a flood, rising above their differences to support each other in a time of need. At a time where we’re seeing stories of togetherness overcome the devastation that comes with hurricane season, this story is timely and relevant to all.

Empowering Girls in STEM

Research shows that young girls like STEM subjects – science, technology, engineering and math – but, as they get older, they start to feel that STEM isn’t for them based on outdated stereotypes. As girls look around for female role models, they don’t see anyone who looks like they do. If we want girls to succeed in STEM, we have to show them it’s possible. Launched in September 2018, the She Can STEM campaign targets tween girls (ages 11-15) and showcases the achievements of role models in STEM to reinforce the idea that STEM is cool, creative, and inspiring. To give girls the inspiration they need, we show them that if “She Can STEM. So Can You.”

Fatherhood Involvement

Multiple studies underscore the benefits girls reap from having an involved father in their lives. Daughters with involved fathers are more likely to graduate from college and enter higher paying, more demanding jobs. This spot illustrates how this impact can be felt when fathers choose to make a moment with their daughters. An extension of the longstanding Responsible Fatherhood campaign, the video reminds fathers that the smallest moments spent with their daughters can make the biggest difference in their lives. The heartwarming PSA highlights the positive outcomes that result from fathers and daughters playing a simple game of catch. Created in partnership between the U.S. Department of Health and Human Services Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, Ad Council and directors Amy Hill and Chris Riess, the PSA captures the one-of-a-kind bond forged between fathers and daughters of all ages who connect through a shared moment playing catch.

End Family Fire

Every day, 8 kids are unintentionally injured or killed by a gun left unlocked and loaded. These incidents are part of Family Fire. Referring to shootings that involve improperly stored or misused guns found in homes, Family Fire is a real and preventable tragedy that affects millions of families. The End Family Fire campaign tackles this issue head-on by encouraging people to learn more about proper gun safety and responsible ownership. When it comes to guns, we can all agree on the importance of preventing kids from having easy access to them. “Justin” aims to inspire gun owners to make their homes safer when it comes to the storage and handling of their guns by going to EndFamilyFire.org.

Last Round’s Winners!

Lung Cancer Screening

Lung cancer is the #1 cancer killer of women and men. Fortunately, a groundbreaking, new screening – a low-dose CT scan – can detect lung cancer in the early stages when the disease is more likely to be curable. However, most cases are not diagnosed until later stages. Approximately eight million people are at high risk for lung cancer and should talk to their doctor about getting screened. If everyone at high-risk were screened, about 25,000 lives could be saved. Talk to your doctor or learn more at SavedByTheScan.org.
Adoption from Foster Care

There are over 118,000 children in the U.S. foster care system awaiting adoption. However, teens have lower adoption rates and often wait longer to be adopted than younger children. No matter our age, we never outgrow the need for a loving and supportive family– especially throughout all of the milestones in our lives. This PSA reminds audiences that teens in foster care have plenty of “firsts” to experience with their adoptive parents and emphasizes the idea that you don’t have to be perfect to be a perfect parent. Learn more about the adoption process at: AdoptUSKids.org.
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