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Looking Good Might Be The Key To Business Success
Elinor Stutz  --   Top One Percent Influencer and Sales Performance Guru Elinor Stutz -- Top One Percent Influencer and Sales Performance Guru
For Immediate Release:
Dateline: Washington, DC
Thursday, June 23, 2022


Photo by Walkerssk via Pixabay

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Looking Good Might Be The Key To Business Success

Our Collaborative blog offers insights into why ‘Looking good might be the key to business success.’ If you’ve noticed that good-looking people occupy positions of power, you’re not alone. It turns out that research from institutions like Harvard University backs up such observations. Beautiful people do seem to get senior management positions more often than those who don’t look quite as perfect. 

This observation leads to a whole new industry focused on making people look as good as possible for the office. It’s not just for the day-to-day grind, either. People are trying to look good for interviews and even freelance roles. 

Looking good pertains to many levels of communication, including being taken seriously. Be aware that inner beauty contributes much. Underlying essential elements are crucial to business success. For business success, it is necessary to give due consideration to the demeanor you portray. There is to be a smile in your voice and all communications. Next, showcase interest and curiosity about the other party and their business via questions that lend insight. Last, confidence is essential even if you are only in the beginning stage of your career. 

You may accomplish much by taking a public speaking class. And reading further down to gain additional insights will help your career advancement.


The Key To Business Success

‘Dress for Success’ is Evergreen

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One look at the Hollywood roster tells you that looks matter. People in the film industry are beautiful-looking people, not just because they have more money to spend on gym memberships. Being attractive counts and makes a big difference in who gets where in life.

Beauty Exists Everywhere

Photo by Bessi via Pixabay

The intriguing thing about this phenomenon is that most people can take advantage of it. The cues people use to determine whether someone is attractive are flexible. While good looks may not be universal throughout the population, a person can change in various ways. It’s not just about biology. Many other factors are involved. 

Looking Good And Manager Appraisal

The way people look has a tremendous effect on how their colleagues perceive their performance. Women rated as “unattractive” by their associates were judged to be successful in their roles only 23 percent of the time. Average women were successful 41 percent of the time, and attractive women were good at what they did 58 percent of the time, according to the people who work for them, controlling for other factors. 

Know that the attractiveness rule seems to apply to both men and women. Team members judged attractive men to be significantly more efficient than those whose looks weren’t quite as appealing. 

Over a lifetime, an attractive person is much more likely to earn substantially more than an unattractive person. Estimates suggest that good-looking people may take around 3 to 4 percent more over the course of their lifetimes than “average” people, as rated by their peers. That translates to approximately $140,000 across a lifetime versus someone who is not attractive. 

Again, though, the research suggests that concepts of attractiveness are not necessarily innate. Giving someone a makeover can lead to dramatic differences in perceptions of attractiveness over time. Simply avoiding a slovenly appearance in the workplace can have a monumental impact on how people perceive you. 

How To Look Good At Work

Looking good in the office requires a little common sense and adopting the proper lifestyle. For women, the first place to start is makeup. Makeup brings out the natural features of your face versus going to work “raw” that will not work in your favor. A little lipstick, mascara, and eyeliner can go a long way. 

For men, pressed pants, suit jackets, polished shoes, and sensible facial hair can make a big difference. Making sure all clothes are clean and smell good also makes a difference. 

Beyond the superficial, you’ll want to prioritize your lifestyle. Many of the most successful people in business put their health first because they know it will serve them best in the long term. Eating plenty of fruits and vegetables and avoiding the temptation to go to the staff buffet can make a big difference. The more quality food you put into your body, the more it will appear on your skin. 

You’ll also want to make sure that you get plenty of shut-eye. Staying late at the office and getting less than seven hours of sleep per night is not conducive to long-term health and wellness. Eventually, it’ll catch up with you and show in your face. 

Hitting the gym can also make a difference. Taking some time out to relax while you hit the weights could positively affect how people perceive you in the office. It can positively impact your attractiveness rating if you constantly stay active, fresh-faced, and happy. 

Lastly, you’ll want to find ways to be more confident. Evidence suggests that this makes people more attractive, regardless of their appearance. 

Being more confident at work is mainly about finding ways to let go. Don’t put too much pressure on yourself to perform. Enjoy yourself, be relaxed and authentic, and most everything will eventually come to you. 

Do Looks Matter All That Much?

While looks seem to matter a little bit, the overall effect is probably relatively small. Looks seem important, but many good-looking people also tend to be highly conscientious, which determines career success. 

Good looks also pale compared to things like social skills and your levels of technical competence. While being attractive might help you get your foot in the door in some companies, you will still need to do the work. There are no shortcuts. 

Personality and intelligence are also significant factors. As discussed, being conscientious is essential. You need to be the type of person who is prepared to go into the office and work hard, no matter how you feel. Taking days off, pulling “sickies,” and letting clients down will not work. 

Don’t fall into the trap of letting things slip. Put maximum effort into your work every day to achieve your goals and move your life forward in the direction best for you. It is surprising how far you can get just by showing up. It might be challenging for a long time, but eventually, it will pay off.


In summary, looking good is part of the key to success, but not the whole story. Be budget smart as you attempt to test ways to put yourself in the ‘beautiful’ category to see if it makes a difference in the office. Focusing on how you look at work isn’t just a matter of vanity: it could dramatically improve your career and give you the life you want. 

For More Insights:  Visit Elinor’s Amazon Author Page

Communicate to Attract Interest

Be A Story-Teller

As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, 

 “Believe, Become, Empower.

 ” Nice Girls DO Get the Sale is an International Best-Selling and Evergreen Book – among the classics;

 HIRED! Helped many to secure the job they desired. 

Related Blog Stories:

Beauty Exists On Many Levels
Learn from Every Experience
Observation and Curiosity Begin the Journey

Sales Tips: Looking Good Might Be The Key To Business Success

  1. Strive to build relationships with those you meet, but do not compromise integrity.
  2. Be very familiar with your values and priorities to avoid regrettable mishaps.
  3. Welcome new ideas for consideration and select the ones that meet your standards.
  4. Ask questions of others to gain their perspective and develop a meaningful conversation.
  5. Exercise ahead of appointments to increase your energy level and come across as enthusiastic about the potential of working together.
  6. Punctuality communicates that you are ready for business.
  7. Ensure that your questions of others indicate you do your research ahead of time and commit to doing your best.
  8. At the end of each meeting, ask whether you appear to be the candidate of choice and what the next steps may be.
  9. The suggestions above contribute to the key to business success.
  10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!


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Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences and authored: The International Best-Selling Book, Nice Girls DO Get the Sale: Relationship Building That Gets Results.” In addition to being translated into four languages, it reached the remarkable and unique level of being hailed Evergreen. Stutz’ commitment to community service led to the writing of her second best-selling book, HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.”

Kred proclaimed Stutz as a “Top 1% Influencer for Social Media,.  CEO World Magazine named Stutz as one of “The brightest sales minds to follow on Twitter”.  Bizzhum and NowISeeIt both named the Smooth Sale Blog as one of the “Top 100 Most Innovative Sales Bloggers.”  Stutz consults and speaks worldwide.

Connect with Stutz:

Twitter: @smoothsale  
LinkedIn: Elinor Stutz

Youtube:  Elinor Stutz

Elinor Stutz (she/her/hers)
International Bestselling Author, Top 1% Influencer, Inspirational Speaker
Smooth Sale 



News Media Interview Contact
Name: Elinor Stutz
Title: CEO, Speaker, Author
Group: Smooth Sale
Dateline: Ashburn, VA United States
Direct Phone: 408-209-0550
Main Phone: 408-209-0550
Cell Phone: 408-209-0550
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