In 2001 the American Association for Long-Term Care Insurance established November as national Long-Term Care Awareness Month as a time to focus long-term care awareness through targeted campaigns and marketing initiatives.

"Our singular goal was to focus awareness and education surrounding the need and purpose behind long-term care planning," states Jesse Slome, director of the American Association for Long-Term Care Insurance (AALTCI).   Slome is founder and serves as director for the organization based in Los Angeles, CA.

"We are pleased to mark another Long-Term Care Awareness Month and celebrate the many achievements including the various governmental and private organizations that have seized on this opportunity to promote awareness of this vital topic," Slome shared.  "Far too many people have no plan for the very real risk of needing long-term care and as millions of Baby Boomers age we are going to face a serious crisis."

The Association director encouraged insurance agents, insurance companies and organizations such as AARP to join in efforts during November to promote awareness among Americans.   "Long term care insurance is just one option available to individuals and that's why the word insurance was not included when we had the month designated," Slome explains.  "It is, however, an option too few people consider until they are too old or their health has changed and they can no longer qualify for this coverage."

The Association has released the logo for 2017's Awareness Month.  Copies may be requested by contacting the organization.

To learn more about long-term care planning and options visit the Association's website at www.aaltci.org.  To request long term care insurance costs call the American Association for Long-Term Care Insurance at 818-597-3227 or visit the organization's website to request a no-cost, no-obligation quote.