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Liz Lambert — The Unstoppable Hotelier
From:
Tim Ferriss - Productivity, Digital Lifestyles and Entrepreneurship Tim Ferriss - Productivity, Digital Lifestyles and Entrepreneurship
For Immediate Release:
Dateline: San Francisco, CA
Thursday, June 14, 2018

 

Credits: Pia Riverola

“There’s something so awesome about where elegance meets rock and roll.”
 — Liz Lambert

Liz Lambert (@thelizlambert) first purchased a seedy motel on South Congress Avenue 23 years ago, and transformed it into Hotel San José, which has become known today as the quintessential “Austin” hotel. The success of Hotel San José, which sparked a revitalization in the city’s now thriving South Congress district, led her to launch Bunkhouse Group, a hospitality company founded on the pillars of design, music, and community-driven experiences.

In the course of chronicling her experiences with the residents of Hotel San José on video camera, she ended up making the Last Days of the San Joséa documentary that casts a fascinating light on human relationships in gentrification and urban renewal. You can check out the trailer here, click here to be notified when streaming becomes available, or get a copy of the DVD here.

Enjoy!


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Want to hear another episode with someone who takes design seriously? — Listen to my interview with Debbie Millman in which we discuss catalyzing low points, a ten-year plan for a remarkable life, and much more. (Stream below or right-click here to download):


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QUESTION(S) OF THE DAY: What was your favorite quote or lesson from this episode? Please let me know in the comments.

Scroll below for links and show notes…

SELECTED LINKS FROM THE EPISODE

  • Connect with Liz Lambert:

Bunkhouse Group | Twitter | Instagram

SHOW NOTES

  • Some background on the documentary that chronicles Liz Lambert’s transformation of a vintage motel from transient crash pad to boutique hotel: Last Days of The San José. [08:24]
  • What prompted this transformation? [13:51]
  • How the documentary came about. [15:39]
  • After a particularly bad week, this documentary reminded me to be grateful for everything I have.  [17:49]
  • Why did Liz go to three schools as an undergrad to pursue humanities? [21:34]
  • What does it mean to be “a Texan, through and through,” and why do Texans tend to specify a region when discussing the state? [23:36]
  • How did Liz make the decision to study law after focusing on poetry? [25:05]
  • Does Liz regret the time she spent as a lawyer? [26:33]
  • How did Liz go from practicing law to owning a seedy motel to scratching her itch to design? [27:42]
  • As a lawyer with liberal politics, what made Liz choose to be a prosecutor rather than a defender? [30:39]
  • On moving back to Texas after becoming the first openly gay person hired at the Manhattan District Attorney’s office. [33:48]
  • The death of a friend and a re-evaluation of priorities. [34:58]
  • How did Liz find her footing and approach to doing what she now does? [36:28]
  • Persuading investors to throw money at an expensive hotel overhaul is a skill set well-suited to a lawyer, but having an experienced business partner, taking a few math classes, and spending long hours behind the front desk can help. [40:55]
  • Is there anything about The San José renovation Liz would do differently now as a more experienced hotelier? [47:41]
  • On restoring the hotel’s traditional role as a hub that serves the community. [50:03]
  • Taking inspiration from architect and design theorist Christopher Alexander. [52:53]
  • What is “the quality without a name?” [54:05]
  • At 1171 pages, A Pattern Language: Towns, Buildings, Construction is simultaneously intimidating and fascinating — but highly recommended. [55:26]
  • What’s so special about El Cosmico in Marfa? [56:58]
  • What makes each Bunkhouse property a unique experience? [1:02:54]
  • What is Hotel Saint Cecilia’s story? [1:04:25]
  • “Let people be the color in the room.” [1:07:05]
  • The “Mexico meets Japan” style of The San José explained, the chaos of a soft open during SXSW, and first impressions. [1:09:22]
  • Who is Chip Conley, what has Liz learned from him, and where did Liz and I unknowingly cross paths thanks to him? [1:16:42]
  • How Chip ties into Bunkhouse’s recent international expansion. [1:22:04]
  • The importance of operational rigor to the success of a business. [1:22:38]
  • How does Liz balance the desire to be an artist with the desire to be a business tycoon? [1:24:22]
  • Does Liz have an idea of what she’d like her hotel empire to look like in the next few years? [1:27:36]
  • What famous hotel wrecker Keith Moon and Liz might have agreed upon regarding the homogenization of chain hotels. [1:30:14]
  • Liz’s vision for the future isn’t just about what’s good for her. [1:32:37]
  • On work-life balance, a growing family, and the realization of mortality. [1:34:25]
  • Books gifted and reread most often. [1:37:07]
  • A time when Liz learned more from something going wrong than she would have had it gone right. [1:43:00]
  • What would Liz’s billboard say? [1:48:29]
  • Parting thoughts. [1:50:42]

PEOPLE MENTIONED

Posted on: June 14, 2018.

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News Media Interview Contact
Name: Tim Ferriss
Title: Author, Princeton University Guest Lecturer
Group: Random House/Crown Publishing
Dateline: San Francisco, CA United States
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