Ronn Torossian, CEO, 5WPR

It was very special for me to be joined by children to light the world’s largest menorah celebrating Chanukah yesterday.  The menorah is 32 feet tall, 28 feet wide and is located on 59th Street in Manhattan, outside the Plaza Hotel, in front of Central Park.  The NYC tradition is part of the worldwide Hanukkah campaign which started in 1973 by the Rebbe – Rabbi Menachem M. Schneerson – the most influential Rabbi in modern history.  

For me to light this symbol of Jewish pride in the center of my city is something I am very proud of – as the grandson of Holocaust survivors – experiencing this was really special. Facing the Plaza Hotel, in front of the Apple and Dior stores in front of Central Park, we gathered. 

Rabbi Butman of the Chabad Lubavitch Youth Organization put us on a cherry picker which takes you high in the sky.  Once there, we said prayers, and lit the menorah. 

As I said there, Hanukkah symbolizes so much I believe in – the importance of belief in G-d, the importance of having values, commitment to ones’ belief system, doing good deeds.  Lighting the menorah in the center of NYC – the city I was born and raised in was so meaningful for me. I am a proud Jew in New York City. 

Meaningful, special day.  

The menorah worldwide program creates awareness – it shares the light and message of Chanukah worldwide. 

“The symbol of light is universal for all people on earth, Jews and non-Jews,” the Rebbe wrote to President Jimmy Carter, thanking him for his participation in the menorah lighting ceremony outside of the White House in 1980. “The intrinsic power of light, in that even a small light dispels a lot of darkness, is surely a source of inspiration to all men of good will with its eternal message of the eventual triumph of all that is good and bright in human life.” 

Special thanks to Rabbi Butman, and my friend, Rabbi Motti Seligson the PR guru for Chabad worldwide. The Jewish people live – Am Israel Chai. 

What a special memory.

About the Author: Ronn Torossian is a Public Relations executive.