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Legal Marketing on the Radio -- Strategies by Holland Cooke
Holland Cooke -- Talk Radio Expert Holland Cooke -- Talk Radio Expert
Block Island , RI
Tuesday, May 12, 2020

EVEN BEFORE the Coronavirus Pandemic story "blocked-out-the-sun," attorneys advertising were getting lost-in-the-noise.  Hokey TV commercials, boastful Personal Injury awards examples, trick phone numbers...it all blended-into a wall of blah-blah-blah.  Now, with few driving, billboards can't deliver Return On Investment.  And many firms' TV commercials seem garish, side-by-side with tasteful pandemic-pertinent corporate image advertising.

AND ALL ALONG, attorney-hosted weekend ask-the-expert shows on Talk Radio have consistently fed "the sales funnel" IF properly executed.  But too often, lawyers sound "lonely" on-air.  And it doesn't have to be that way.  Sure, they've got the-gift-of-gab...but the ROI factor is caller dialogue.

And the attached -- one of a series of tips -- explains how a simple tool we all use can help attorneys' call-in shows sound authoritative, popular, and pertinent to the firm's area(s) of practice.
FOR YOUR PURPOSES, me-as-a-guest is probably most-relevant to business writers/shows/podcasts or to legal trades.
Holland Cooke
Holland Cooke Media
Block Island, RI
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