On November 2, 2023 at Capital One Hall in Tyson’s, VA the Mid-Atlantic’s advertising, marketing, public relations and media professionals will convene for the Mid-Atlantic MarCom Summit and ADWKDC23. The Summit is the merger of the former Mid-Atlantic Marketing Summit and PR Summit DC held in the region for more than a decade. ADWKDC23 is the annual conference of the DC chapter of the American Advertising Federation. The convergence of these conferences creates the largest and most comprehensive conference for this professional community in the Mid-Atlantic region.

The summit will open with the keynote panel CMO & CCO Outlook: The Big Picture. Moderated by Martha Boudreau, EVP and CMO of AARP, panelists will include:

• Rosemary McGillan, Chief Marketing and Communications Officer, American Red Cross
• Michael Smith, Chief Marketing Officer, NPR
• Kathy Baird, Chief Communications Officer, The Washington Post

Another keynote will be given on the Importance of Culture in Marketing by Marcus Collins, Author, “For the Culture” and Head of Strategy, Weiden + Kennedy, NY

Panelists for the keynote panel AI-Powered Creativity: Unleashing the Potential will be announced soon. Other sessions to include:

• Innovation and Disruption: Exploring Emerging Trends in CX
• The Art of Crisis Messaging: Crafting Clear and Compelling (Internal and External) Communications
• Social Media Directors Round Table: Insights and Trends for 2024
• Navigating Brand Strategy in Mergers and Acquisitions: Challenges and Best Practices
• Communicating Health Care Outbreaks After the Crisis is Gone
• Evolving SEO Techniques: Adapting AI, Algorithm Updates and Ranking Factors
• Maximizing Email Marketing Performance in 2024 Reaching new communities through influencers
• Cracking the Attribution Code: Strategies for Effective Marketing Measurement
• Leveraging First-Party Data for Effective Marketing
• After X, what’s next? A keynote conversation on the future of media relations
• Legal Issues of AI for Marketers
• Digital-Out-Of-Home – The Secret Sauce in Today’s Digital Marketing Toolbox
• Meet the Media Panel
• B2B Marketing in the Digital Age: Strategies for Success
• Using Journey Mapping to Fuel Marketing & Customer Experience Innovation
• Creating a Workplace Where Teams are Empowered to Experiment
• Innovations in Government Marketing: Navigating Unique Challenges and Opportunities
• The Power of Personalization: Tailoring for Maximum Engagement
• AMA: Up-and-Coming Marketers Round Table
• Closing the Gap: Bridging the Divide between Sales and Marketing Teams
• The Changing Landscape of Organic Social: Trends and Best Practices
• Thrill Us Then Kill Us? Balancing the Need to Use AI with the Existential Risk AI Poses to Select How Social Listening Can Help Election Officials Keep an Eye on the Horizon

For more information and tickets visit: https://marcomsummit.co/ Super Early Bird tickets are on sale now so act soon to save.