Thursday, January 13, 2022
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KENNDOG IS THE “BIG DOG”
KENNDOG & DDG TOOK IT TO THE GRAVE FOR“BEETHOVEN” REMIX
RECRUITED YN JAY FOR LAST MONTH’S “BEETHOVEN”REMIX
South Central, LA’s rising rapper Kenndog is the“Big Dog” in his new track, the latest in a series ofsingles. Most recently he tapped buzzing Michigan rapper DDG for his remix of “Beethoven.” The duo star in the cinematic BenProulx-directed horror parody. That followed last month’s “Beethoven (feat. YN Jay)” remix which was added to Spotifyplaylists Westside Story (175k), New Joints (120k)and The Culture – Hip Hop Vibes (125k). Amazon Music supportedby added the remix to their playlist Brand New Music.
Kenn Dog Ft DDG "Beethoven"
The original “Beethoven” racked up over 50million global streams to date and debuted on the Rolling Stone Trending 25chart. It’s been featured on the Spotify US Viral 50 charts and on numerous viralcharts worldwide. The track has seen streaming success across DSPs landingplacements on the likes of Spotify’s Viral Hits (1.8m), Apple Music’s ViralHits and Amazon Music’s Viral Hits. The sound on TikTokhas over 500k video creates to date. The official video has over 12m views viaYouTube where he’s been featured asa YouTube Artist on the Rise Trending.
At six feet seven inches tall, Kenndog naturallybecomes the center of attention anytime he pulls up. However, the Watts-bornrapper holds that attention with a dynamic, dizzying, and deft flow punctuatedby razor sharp wit and a knack for a hard-hitting hook. Sitting in the pocketbetween nineties South Central G-Funk and modern internet-breakingboundlessness, he introduces himself as an unapologetic outlier. He grew up theyoungest of four kids in Watts. Eventually, he started to rap on Facebook,inciting buzz and building an audience. After getting fired from his job at the99-Cent Store, he learned how to cut hair, attracting a rapid customer base.Dropping tracks online, “Drip Like Me” caught fire in 2020. He urgedfriends, “Listen to it, and if you don’t like it, I’ll CashApp you $2.”
Hedidn’t end up CashApping anyone, but TikTok titan Charli D’Amelio utilized thesound. It unleashed a viral flurry with support from Vice President KamalaHarris, California Governor Gavin Newsom, ESPN SportsCenter, Jayda Cheaves,Clarence White, and many more. UPROXX hailed him as “aninstant favorite.” In mid-2021, he approached his producer withan idea to sample
Beethoven’s “Für Elise” as the foundation for his next single“Beethoven.” Right out of the gate, it piled up 40 million-plus streams andcounting. Amassing 100 million-plus streams total independently and lighting upmillions of TikTok videos, he pursues a singular mission on a series of singlesand his debut project for Atlantic Records.
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