Daniel Milstein, CEO, sales superstar and author, is pleased that the prestigious Kirkus Reviews has chosen his book – The ABC of Sales – to review and gave it high marks.
"I was pleased that Kirkus Reviews chose to take a serious look at my book but was even more excited that the noted Kirkus reviewer had such positive comments to make about The ABC of Sales," said Milstein.
The Kirkus reviewer began with a brief description of Milstein's Horatio Alger-type rise to success: "An experienced salesman provides advice on how to find clients, nurture long-term business relationships and always close the sale. Milstein's first job was cleaning toilets at a McDonald's restaurant at the age of 16. It's the type of job most teenagers do for spending money, but the author used his free time to read the words of company founder Ray Kroc and make plans to move into management. He soon discovered his love for sales and, after finding a job as a mortgage loan officer, made his first million by his mid-20s. Currently, Milstein devotes himself entirely to sales—100-hour work weeks are typical—and to always putting the interests of his customers first. While giving a speech before 300 loan officers, the author paused to respond to an e-mail he received from a customer on his BlackBerry, and when a few members of the audience commented on this display of rudeness, Milstein advised, "This is what it takes to be the best. You have to be ready to drop everything for your clients."
Kirkus then has this to say about the value of
The ABC of Sales: "The author provides dozens of tips and techniques to find clients and close sales, counseling readers on skills such as their "elevator speeches." Milstein sells home loans for a living, but insists that his techniques would work just as well for all manner of products and services, and offers advice to those who sell menswear, automobiles, seafood and hotdogs. The author devotes the last chapter to the subprime mortgage mess, and boasts that he actually prospered during the meltdown because he refused to sell risky loans to his customers. Milstein's ideas are easy to grasp; in a chapter about 40 ways to botch a sale, he counsels salespeople to always remember the client's name, never interrupt the client and always accept the client's business no matter how small the profit. These appear to be simple rules, but they could easily be forgotten by many salespeople who may be wondering why business has fallen off. Milstein's enthusiasm is infectious; throughout the book, he counsels readers to brave snowstorms, fix their clients' flat tires and even paint their clients' porches if that's what it takes to make the sale—sound advice for any budding sales superstar."
In closing, Kirkus states: "His message is clear: love the product, love the customer and do whatever it takes to close the sale. An excellent, persuasive handbook for salespeople."
Kirkus Reviews, an American book review magazine founded in 1933 by Virginia Kirkus, serves the book and literary trade sector, including libraries, publishers, literary and film agents, film and TV producers and booksellers. Kirkus Reviews, which reviews some 4,500 titles per year, is the definitive pre-publication review source within the literary and film industries. Kirkus is now owned by Herbert Simon, owner of the NBA's Indiana Pacers.
Aspiring sales superstars will find several valuable reasons to read and study Milstein's power-packed book:
• The author is ranked as the Number One loan officer in the nation for 2009 & 2010
• Dan Milstein is listed in the top 40 mortgage professionals in the nation
• GoldStar has been one of the Inc. 500 fastest growing companies in the U.S. for two consecutive years.
It's for these reasons that when Daniel Milstein has something to say, top salespeople across the nation take interest. Milstein published The ABC of Sales (ISBN 978-0-9835527-0-3), Gold Star Publishing, 2011, $19.95, 196 pages, Kindle and Audio Book,
http://www.ABCofSales.com as a guide for anyone who wants to soar to the top in sales, revive their sales careers, or position their companies among the elite.
Gold Star has grown to 26 offices, with four new ones to open in 2011, and is licensed to originate mortgages in more than 20 states. Since 2005, revenues have increased 712 percent and Gold Star Mortgage Financial Group is currently closing more than a billion dollars in loans annually.
In the book Milstein shares eight secrets for consistently reaching high sales levels and lays out in clearly understandable language what it takes to be a Sales Superstar. The author also reveals what he has done to maintain his place among the Top 10 mortgage professionals in the U.S. for the past 10 years.
Milstein's expertise makes it possible for Gold Star to offer lower rates for mortgages from major banks than if the customer dealt directly with that bank. While that is a major competitive advantage, Gold Star also excels year after year by putting customers first in all transactions and always being available when clients or potential customers call.
About Daniel Milstein
Daniel Milstein, author of The ABC of Sales, is CEO of Gold Star Mortgage Financial Group, 3879 Packard Road, Ann Arbor, MI 48108. Milstein has been recognized as the #1 mortgage originator in the nation, has been among the top 40 finance professionals in America for 10 years, and has been named the top employer in Michigan for two years by the Detroit Free Press. Milstein serves on the Cleary College Board of Trustees and is a board member of several corporations, and his articles appear in several publications. He has achieved more than $3 billion in personal career mortgage sales, is a licensed mortgage lender in 20 states, and has 15 years in the banking industry as an executive, originator, underwriter, productions and operations manager with the highest track record in the industry. For more information about Daniel Milstein or Gold Star Mortgage Financial Group visit
http://www.GoldStarFinancial.com -END-
Media Contact: For a review copy of The ABC of Sales or to arrange an interview with Daniel Milstein contact Scott Lorenz of Westwind Communications
Book Marketing at
scottlorenz@westwindcos.com or by phone at 734-667-2090 or
http://www.book-marketing-expert.com